Mai i te Kaihautū

Tēnā o tātou tini mate e rūpeke atu nei ki te pō. Ko te tao roa o aituā e kore e tāea te karo, kia ahatia, kotahi anō te kōrero mō rātou te hunga kua kapia nei o rātou kanohi, moe mai rā e ngā mate, e moe te moenga roa. Kāti rā e te motu, ko rātou te hunga mate ki a rātou, ka whakahokia mai ki a tātou te hunga ora, e kīia nei, ngā waihotanga o rātou, kei konei e pūtohe tonu kia whakatinana ai ngā moemoeā ā te hunga kua riro, te hunga i para te huarahi mō tātou e whai ake nei, tēnā koutou, tēnā rā tātou.

As most of you will be aware, it is vital that we are able to build a great story around the outcomes we collectively generate with the funding the Crown provides. From a Te Māngai Pāho perspective, this means ensuring that we understand the impact for te reo Māori that our funding and the creativity of the sector produces.

In December 2023, we began a process to review our spend on Māori News and Current Affairs. That is ongoing and we are currently working with the key stakeholders in that space to develop terms of reference for a working group to lead the development of a new model. It is expected that a more collaborative approach to collecting  and publishing Māori news will be a result of the work that the working group undertakes.

We were very pleased to work alongside our colleagues at NZ On Air to delve into the preferences of Māori audiences. The results are summarised on our website and you will also find links to all the data there as well. 

Over the coming weeks Te Māngai Pāho will consider what gaps there may be in the data with a view to taking a deeper dive into the areas that may be priorities for our sector. Ultimately, the aim will be to ensure we have access to all the data necessary to accurately reflect the value of what we collectively achieve for te reo Māori.

Larry Parr
Kaihautū o Te Māngai Pāho

Where Are The Māori Audiences?

Comprehensive independent research into the media behaviours, preferences and motivations of Māori in Aotearoa New Zealand lays down a challenge for funders, content creators and platforms in reaching these audiences.

Commissioned by Irirangi Te Motu | NZ On Air and Te Māngai Pāho, the research Where Are The Māori Audiences? takes a deep dive through both qualitative and quantitative studies conducted by Weaving Insights and Verian between February and May this year.