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June 20, 2024
WASHINGTON, D.C. (NRB) – The National Religious Broadcasters (NRB), the world’s largest association of Christian communicators, is pleased to announce the addition of 15 organizations and individuals as NRB members in the second quarter of 2024.
“We are delighted to welcome these fifteen new members into the NRB family,” said President & CEO Troy A. Miller. “There’s never been a more important time to stand together, and each new member brings unique experience and expertise that benefits our coalition of Christian communicators.”
Unveiling Women's Enduring Love for Radio in the Digital Age
In a world dominated by streaming giants, autoplay reels, and endless scrolling, traditional radio continues to find a home in the hearts of many across the country. Women, in particular, may be preferring their favorite radio stations more than the latest Netflix binge.
Audio consulting firm Alan Burns & Associates continues its deep dive into American women's media preferences in the latest installment of their “What Women Want” series started in 2010.
For this year’s edition, researchers surveyed 1,001 women in the US, aged 15–64, between September 28 and October 6, 2023. The survey involved a collaboration with Cumulus Media/Westwood One Audio Active Group and insights from various other industry sources.
The study revealed that many women often place their favorite AM/FM stations on par with essential devices like smartphones, and even value them more than popular platforms like Amazon, Netflix, Apple, Spotify, and TikTok.
The findings further indicated that female listeners are loyal to specific stations of choice, not necessarily to AM/FM radio overall.
NRB members who are women leaders in broadcasting shared their insights about the survey findings and how to overcome challenges in finding and reaching your target audience.
Reminder: June Webinar Next Week
Our first webinar of the summer is just around the corner! This live conversation presented by NRB Membership will feature valuable insights and strategies to enhance your donor development efforts from Mark Dreistadt, President and CEO of Infinity Concepts.
June Webinar: Developing Dedicated Donors: Unlocking Digital Donor Acquisition
June 26 at 11 a.m. PT / 2 p.m. ET
Featuring Mark Dreistadt, President and CEO of Infinity Concepts
How do you acquire more high-quality donors and ensure they continue supporting your ministry for years, even decades? Join NRB member Mark Dreistadt as he discusses the four key components of donor development and provides valuable insight on how digital donor acquisition can help you grow your donor base cost-effectively. Don't miss this chance to revolutionize your fundraising efforts.
Click HERE to register for the June webinar!
Plus, don't forget to sign up for our July webinar, just a few weeks away:
July Webinar: When a Crisis Happens: Responding in the Age of Cancel Culture
July 17 at 11 a.m. PT / 2 p.m. ET
Featuring Dr. Phil Cooke, Founder and CEO of Cooke Media Group
In today’s digital, social media age, it’s not a question of if your church or ministry will encounter a crisis, but when. Join NRB member Phil Cooke, author of Church on Trial: How to Protect Your Congregation, Mission, and Reputation During a Crisis, as he helps you understand the risks and the right actions to take now so you, your church, or your ministry is positioned to react appropriately and remain resilient in managing a crisis.
Catch up on highlights from recent NRB media coverage, including NRB President & CEO Troy A. Miller's interviews with Cheryl Chumley of the Washington Times, John Solomon and Amanda Head of Real America’s Voice, and Sam Sorbo.
Member News
• 'Oppose Antisemitism: Stop the Hate' - Chosen People Ministries Holding NYC Rally
• Moody Theological Seminary Center for Advanced Global Leadership Studies Launches
• BGEA: England Experiences God’s Goodness and Grace
• Leader of Pastors' Group Visiting Israel: 'An Absolute Need' for Pastors, Congregations to Raise Voices
• ADF: Second Court Pushes Pause on Biden Admin's Attempted Hijack of Title IX
• LIFE SURGE Coming to Boston June 22
• Child Evangelism Fellowship’s Literature Presents the Good News to Millions of Children Each Year
• TWR Assignment Africa: The Music of Heaven
• Samaritan's Purse: Reaching the Deaf Community in the Country of Georgia
Get Washington Next Week in Your Inbox!
Subscribe to Washington Next Week, NRB's biweekly public policy newsletter, to stay informed about important Hill happenings and benefit from the insight and intel our team is gathering here in the Nation's capital. This publication gives you a front seat to what NRB’s policy team is watching in Washington through feature stories, industry toplines, and key calendar items.
Industry Trends and Insights
• June Regulatory Dates for Broadcasters
• FCC Proposes 6% Cut to Radio Regulatory Fees
• musicFIRST Calls On The FCC To Tighten Radio Ownership Caps
• Radio Is A Game-Changer For Advertisers Looking Beyond TV
• The One Thing You Should Never Do in a Crisis
• Discernment in Faith-Based Film Marketing
