Joel Bowden
Minister for Tourism and Hospitality
Media Release
Aussies invited to 'Turn up' in the NT this spring
17 June 2024
The Lawler Labor Government’s latest national tourism campaign is inviting Aussies to ‘Turn up’ in the NT this spring and experience a holiday that is different in every sense.
The ‘Turn up’ spring campaign will launch nationwide next Monday 22 July and highlight how the Territory’s weather, adventure, natural beauty, colours, connections, action and
experiences are amplified and ‘turned up’ in the spring time.
The Territory is an idyllic destination to escape colder southern temperatures. Spring is the time to see nature really show off, take a road-trip, explore rugged landscapes and delve deep into exciting cultural connections and experiences during the spring months.
The spring campaign aims to grow the visitor economy and drive demand in the NT's shoulder season to extend the peak season and build confidence in the tourism industry to keep their products open and operating during this time of year.
The campaign integrates spring deals to the NT with campaign partners Jetstar, Virgin Australia, Webjet, Tripadvisor and Holidays of Australia to deliver savings to consumers travelling from August to November 2024.
Local NT tourism operators will have the opportunity to showcase their deals in the campaign assets and a dedicated website page that feature bookable itineraries.
From 22 July 2024 visitors can plan a Territory spring holiday and access deals by visiting northernterritory.com/spring
Quotes attributable to Minister for Tourism and Hospitality Joel Bowden:
“The Lawler Labor Government is boosting the Northern Territory tourism sector with an $18 million boost to the industry and the latest tourism campaign will encourage Aussies to enjoy a Territory holiday this spring.
“We’re supporting the NT’s visitor economy and local tourism operators by increasing Territory tourism numbers during the shoulder season and encouraging businesses to showcase their deals across campaign assets including a dedicated landing page and bookable itineraries.
“Now is the time to experience all the Northern Territory has to offer. I encourage anyone seeking a different holiday this year, to ‘Turn up’ for an early summer in the Northern Territory and take advantage of how we’ve ‘turned up the deals’ this spring.”
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Northern Territory Government