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He Pānui
Kia ora koutou! Welcome to this edition of He Pānui - Te Māngai Pāho, keeping you up to date with the latest news in te reo Māori content and funding across Aotearoa!
Creating insights about the screen workforce
Te Māngai Pāho is proud to announce the launch of a new initiative in partnership with NZ On Air and the NZ Film Commission to gather safe, accessible, accurate, and respectful data about the screen workforce.
Te Pae Matarau – The Everyone Project Aotearoa is a survey tool that monitors the make-up of the New Zealand screen sector workforce. Its objective is to provide insightful data for and about those who participate in the sector to inform future policy, research and funding decisions.
With this tool we are aiming to address a significant knowledge gap – there is currently no consistent collection of screen workforce data across roles and productions. And data is a powerful tool for advocacy, strategy and decision-making.
The agencies, working with an experienced provider who has already rolled out a version of this project in Australia, have taken great care to ensure privacy is paramount. We’ll also be publishing (de-identified) workforce insights – so that you the people who have answered the survey – can see meaningful information about the workforce you are part of.
Te Pae can be understood as a gathering, group or collective of people. Matarau refers to something that is multi-faceted or many-sided. In this context, it reflects the diversity of people, roles, skills, experiences and data across the media sector. Together, Te Pae Matarau speaks to the collective view of many people who make up the sector – a way of seeing and understanding everyone more clearly.
If you work in the screen sector read this
Production companies will be required to register their project with Te Pae Matarau as a result of funding from any of the three participating agencies. In the future, screen sector workers who are not currently attached to a project will be able to create their own logins and complete individual surveys, but for now this feature is not currently available. Cast and crew will be invited to complete the survey when they are attached to a project that has registered with Te Pae Matarau.
To find out more please visit out website here.
By participating in Te Pae Matarau – The Everyone Project Aotearoa you are contributing to important, ongoing data that will ultimately be used to benefit the sector.
Tangi tonu nei ki ngā taniwha kua ngaro i te tirohanga kanohi i ēnei marama, i ēnei wiki tata, otirā ki ō tātou mate huhua o ngā motu nei. Koutou rā, haere, haere, okioki atu rā, kia au ō koutou ake moe! Waiho mātou, e whakatinana ana ngā whāinga ngā wawata i whakatōngia ai e koutou. Ka titiro ki te Paki o Matariki, ka maumaharatia koutou, kore rawa koutou e wareware i muri ake nei. Rātou ki te rangi e tū mai nei, tātou ki te whenua e takoto ake nei, tēnā rā koutou.
Ngā mihi kau atu ana i roto i ngā tini āhuatanga ngā tini kaupapa o te wā.
Ka huri te aroaro ki o tātou kaimahi e whai te karangaranga o ngā tai tawhiti ngā tai o iwi kē. I te marama nei, ka mihia atu tō mātou hoa mahi, Hautū Te Toko Kōrero Jess Tawhiri, ki tōna ake karanga ki Ingarangi. Nō reira, e Jess, haere pai atu, a tōna wā, hoki pai mai ai.
Congratulations to all those who contributed to making Ngā Kapa Haka Kura Tuarua o Aotearoa such a success. Events such as that, are irrefutable evidence of the progress that has been achieved. For those of us who were around when you could count the number of schools that had kapa haka groups on the fingers of one hand, the event at Tauranga Moana was beyond heart-warming, it was sensational.
Finally, Jess Tawhiri, Our Communications Manager is leaving us this week. We are grateful for the time Jess has spent with us and the significant work she has made to improving our engagement with both the media sector and the wider te reo Māori community. Our small team will definitely miss her and her contribution to our mahi.
Mānawatia a Matariki!
Larry Parr
Kaihautū o Te Māngai Pāho
SOI and SPE
Te Māngai Pāho has published its strategic direction for the next four years, in its Tauākī Whakamaunga Atu | Statement of Intent, and its plans for this financial year in its Ngā Manako o Matariki | Statement of Performance Expectations.
Our Investment Strategy
Our Investment Strategy is centred around three interconnected focus areas: Te Reo Māori, Content and Audiences. While most of our funding will be directed towards Content, our core investment function, each focus area plays a critical role in ensuring the overall effectiveness of our approach.
Our Investment Goals
Our investment goals will help guide every stage of our funding process, from funding rounds and assessments to delivery. They are robust and transparent to ensure that applicants can confidently align their proposals with our strategic objectives.
Authentic: Our funded content centres Māori worldviews and is expressed through genuine Māori storytelling.
Discoverable: Māori language content is present, accessible and easily found wherever audiences engage with content.
Impactful: Māori language content contributes to the use and normalisation of te reo Māori.
Funding for 2026/27
In the lead up to Budget 2026, Te Māngai Pāho faced the loss of $16 million in time-limited funding. On Budget Day, the Minister for Māori Development announced a $48 million package for Māori media. We have now received confirmation that Te Māngai Pāho will receive $10 million each year, which be added to its baseline funding, bringing our annual Budget allocation to $60.2 million. Te Māngai Pāho has also committed to using its reserves to boost the loss of funding, increasing its total budget for the year to $65 million.
Waiata Reo Māori Audience Survey
APRA AMCOS and Te Māngai Pāho are keen to understand how people experience waiata reo Māori and whether it is contributing to awareness, engagement, and the visibility of te reo Māori over time.
Over the past six years, APRA AMCOS and Te Māngai Pāho have worked with musicians, artists and mātanga reo to release over 300 waiata Māori. This includes initiatives such as Waiata Anthems, Aotearoa Songbook, and singles such as Six60's ‘Pepeha’. Your response helps us to understand the impact of this mahi. The survey should take around 5-7 minutes to complete.
ScreenMiner Update
Earlier this year, Te Māngai Pāho announced its partnership with ScreenMiner™, an audience insights platform designed specifically for the screen sector.
Te Māngai Pāho is bringing together audience information from a range of sources. ScreenMiner connects directly with major digital platforms including Facebook, Instagram, TikTok, and YouTube. We will continue working with broadcasters and local streaming platforms to access audience data for funded content, alongside linear television audience reporting provided through Nielsen.
Together, these data sources help create a more complete view of where Māori language content is being distributed, who is engaging with it and what is resonating with audiences. These insights will help inform future investment decisions and support a strong and sustainable Māori media ecosystem.
ScreenMiner also makes audience reporting easier for producers by bringing information together in one place. Rather than spending time manually gathering audience statistics from multiple sources, producers can focus on understanding audience behaviour, growing the reach of their content, and reporting on impact.
Over the coming months, our Funding Team will continue connecting productions with current funding agreements to ScreenMiner. We encourage producers, broadcasters, local platforms and other distribution partners to support this work. By working together and sharing audience data for funded content, we can build a richer understanding of how Māori language content is reaching audiences and contributing to the revitalisation of te reo Māori.
Resources
If you have any questions about ScreenMiner or the onboarding process, please email the team at Support@tmp.govt.nz. We'd be happy to answer any pātai or have a kōrero.
Funding dates for 2026/27
Oro Hāpai
Closes today - Weds 8 July
Oro Kura Roa
Closes today - Weds 8 July
Reo Māori Co-Fund
Closes - Thurs 27 August
Mōhiohio
Closes - Thurs 27 August
Kia māhorahora te reo!
Māori language - everyone, every way, everywhere, every day!
