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TALKING TOURISM

Issue 793 Thursday, February 22, 2024                                              

 
 
 
 

Kaya ,

WWE Superstars landed in Perth this week ahead of the much-anticipated WWE Elimination Chamber this Saturday at Optus Stadium. The world-famous stars are visiting iconic Perth destinations and attractions this week, with footage captured to be published to their collective social media audience of one billion followers and viewers. 

Thousands of out-of-state visitors are expected to travel to Perth for the adrenaline-packed sports entertainment event, which further solidifies WA’s reputation as a sporting events capital.  Charity visits, fan engagements, and a media blitz are also taking place in the lead up to the epic event, with banners across the city confirming that the WWE Universe has most certainly arrived. 

Also touching down soon is Tourism Australia’s mega familiarisation and networking event, G’day Australia. Hundreds of qualified Aussie Specialist Program travel agents from around the world will fly to Perth in October 2024 to undergo intensive WA destination and product training before setting off on familiarisation visits to iconic WA locations in Perth and across the regions, supported by Regional Tourism Organisations. 

G’day Australia offers a wonderful opportunity to showcase our state and provide Aussie Specialist agents with the knowledge and firsthand experience they need to sell and book West Australian holidays for their clients around the world. We look forward to leaving these 300 frontline sellers inspired by Western Australia, and ready to promote our Dream State as a must visit destination.
 

Carolyn Turnbull
Managing Director

 
 

WHAT'S NEW

 

WWE excitement grips Perth this week
WWE’s Elimination Chamber: Perth, set to take place at Optus Stadium on Saturday, 24 February, has a chokehold on Perth this week with several familiarisations and activations underway. WWE Superstars are touring iconic locations across Perth, including Rottnest Island, after previously visiting the Swan Valley and Margaret River Region. Proudly brought to Perth by Tourism WA, WWE activations include iconic Perth buildings being lit up in purple, a huge superstore in Forrest Place, and a nearby light installation for fans to snap pictures with, plus billboards in Yagan Square and across Perth CBD. Find out more
here. 

G’day Australia coming to WA this October
WA has been announced as the host of G’day Australia 2024, one of Tourism Australia’s signature events, taking place from 13-18 October. Around 300 Aussie Specialist travel agents from key international markets across the world will come to WA to experience our world-class tourism offering first-hand through destination training and famils in iconic destinations like Rottnest Island, Swan Valley, Ningaloo Reef, the Margaret River Region and more. G’day Australia also provides a valuable opportunity for Australian sellers to showcase their product and inspire them to sell our state. Find out more
here. 

 

Kimberley Season Pass to boost bookings for local tourism
The ‘Kimberley Season Pass’ launched today to support local tourism operators through boosting visitor numbers to the region. The new campaign steps up the dream experience and offers discounted travel, accommodation and airfares for visitors to explore the Kimberley region in 2024. As part of a $2.8 million support program, a range of consumer travel incentives are available including 50 per cent off Kimberley tours and experiences (when booked through the Broome and Kununurra Visitors Centres), along with $100 off stays at Kimberley caravan and holiday parks through a partnership with the Caravan Industry Association of Western Australia. Find out more here. 

Drive the Dream campaign with House of Travel NZ
Drive the Dream launched in New Zealand earlier this month to encourage Kiwi travellers to take a self-drive holiday in WA. A tactical campaign with retail travel agency, House of Travel, will also target NZ consumers and drive bookings with a range of packages developed to promote Western Australia. The WA packages are being promoted across paid social media content, press, video on demand, in-store videos, newsletters and the House of Travel website. Click here for more. 

 

Tourism WA takes part in Flight Centre Showcase in NZ
Tourism WA recently took part in the inaugural Flight Centre Supplier Showcase in Auckland with over 150 NZ travel consultants. The agents were briefed on Tourism WA’s ‘Drive the Dream’ campaign and new tourism products and experiences across WA’s five tourism regions. Self-drive itineraries, cruising and Aboriginal tours were popular with travel agents, along with strong interest in Tourism WA’s online trade training program available in NZ – the
West Aussie All Stars. Find out more about the New Zealand market here.

World-class South Coast Marine Park consultation
West Australians are being encouraged to have their say on one of the state's most important marine conservation projects. The South Coast Marine Park will provide new opportunities for nature-based tourism, as well as support and further diversify the local economy. The proposed park will provide important protections to marine species, such as the unique ruby seadragon, which is not found anywhere else in the world. Read more
here and have your say. 

 

Moorditj Country Art Class & Cultural Experience
An immersive hands-on painting session with Noongar man Troy Bennell, who is both an acknowledged artist and talented storyteller, is taking place at St. Aidan Wines. Supported by WAITOC, the experience is taking place on Sunday, 10 March, 2024 and will provide an overview of the six Noongar seasons, the Carolup art style and stories from the region. Attendees will be also provided with materials to create their own landscape designs. Artists of all levels are welcome. Find out more about WAITOC
here.

WITH WA International Women's Day Lunch 2024
Women in Tourism and Hospitality Western Australia (WITH WA) is hosting an exclusive lunch on Friday, 8 March, 2024 to celebrate International Women's Day. This year's theme is 'Count Her In', celebrating the empowerment of all women. Taking place at Cooee restaurant, guests will be treated to a lunch featuring WA produce and curated by Cooee's head Chef Caio Matiussi. Attendees will also hear from inspiring leaders such as Ashley McGrath, Chief Executive Officer of CEOs for Gender Equity, who will deliver the keynote. Find out more and reserve your place
here.

 

Registrations open for Tourism WA Regional Roadshows
In partnership with WA’s five Regional Tourism Organisations, Tourism WA will be delivering a Regional Roadshow across five locations state-wide between February and April. The roadshow is designed to share key industry updates and engage with tourism operators, industry bodies, local government, and other key stakeholders. The Roadshows present an opportunity for attendees to gain current insights on global and domestic trends, as well as on Tourism WA’s upcoming priorities, campaigns, and initiatives. Attendees will also have the chance to share valuable insights from your region in a collaborative workshop environment. Register your attendance for Australia’s South West, Coral Coast (limited places remaining) and now open
Destination Perth.

TCWA workshops in Kununurra
On Tuesday, March 19, 2024 Tourism Council WA will hold a range of workshops and a networking event in Kununurra. Take part in the
Understanding Target Markets: Interstate & International to learn how to target the right demographic for your sales funnel, or improve your customers’ journey by identifying the key digital stages with the Using Social Media & Customer Service to Improve the Customer Journey workshop. Attend the Sustainability Briefing to receive effective tools to enhance your business’ sustainability, and network with fellow local businesses at Tourism Connect. To view all upcoming workshops click here.

 

Accessible Tourism Workshop in Busselton
There are still spots available for Tourism Council WA's Busselton workshop on Wednesday, February 28, 2024 which will provide tourism businesses a chance to learn how to cater to travellers of all abilities. In this workshop you will identify areas for improvement to welcome a range of travellers with varying mobility or sensory needs and explore innovative marketing strategies to appeal to this untapped market. Click
here to learn more and register. 

 


Looking for staff?

Register your tourism and hospitality job vacancies for free on westernaustralia.jobs 
to take advantage of the initiatives being delivered as part of Tourism WA's

Tourism Workforce Development Program. 

 

INDUSTRY EVENTS

 

February 27 – Tourism Council WA's Sustainable Tourism Forum | Perth/Boorloo
February 28 – Australia's South West Tourism Roadshow | Busselton/Undalup
March 7 – Australia's North West Tourism Roadshow | Broome/Nileribanjen
March 13 – Destination Australia | Sydney, NSW, Australia
March 14-17 – 109th National Assembly of Skål International Australia | Perth/Boorloo
March 15 – Talking Tourism Business Forum | Darwin, NT, Australia
March 15 – Australian Tourism Awards | Darwin, NT, Australia
March 21-24 – Perth Caravan & Camping Show | Perth/Boorloo

For information on upcoming industry events, visit our corporate website. 

 

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