WWE excitement grips Perth this week
WWE’s Elimination Chamber: Perth, set to take place at Optus Stadium on Saturday, 24 February, has a chokehold on Perth this week with several familiarisations and activations underway. WWE Superstars are touring iconic locations across Perth, including Rottnest Island, after previously visiting the Swan Valley and Margaret River Region. Proudly brought to Perth by Tourism WA, WWE activations include iconic Perth buildings being lit up in purple, a huge superstore in Forrest Place, and a nearby light installation for fans to snap pictures with, plus billboards in Yagan Square and across Perth CBD. Find out more here. 

G’day Australia coming to WA this October
WA has been announced as the host of G’day Australia 2024, one of Tourism Australia’s signature events, taking place from 13-18 October. Around 300 Aussie Specialist travel agents from key international markets across the world will come to WA to experience our world-class tourism offering first-hand through destination training and famils in iconic destinations like Rottnest Island, Swan Valley, Ningaloo Reef, the Margaret River Region and more. G’day Australia also provides a valuable opportunity for Australian sellers to showcase their product and inspire them to sell our state. Find out more here. 

Kimberley Season Pass to boost bookings for local tourism
The ‘Kimberley Season Pass’ launched today to support local tourism operators through boosting visitor numbers to the region. The new campaign steps up the dream experience and offers discounted travel, accommodation and airfares for visitors to explore the Kimberley region in 2024. As part of a $2.8 million support program, a range of consumer travel incentives are available including 50 per cent off Kimberley tours and experiences (when booked through the Broome and Kununurra Visitors Centres), along with $100 off stays at Kimberley caravan and holiday parks through a partnership with the Caravan Industry Association of Western Australia. Find out more here. 

Drive the Dream campaign with House of Travel NZ
Drive the Dream launched in New Zealand earlier this month to encourage Kiwi travellers to take a self-drive holiday in WA. A tactical campaign with retail travel agency, House of Travel, will also target NZ consumers and drive bookings with a range of packages developed to promote Western Australia. The WA packages are being promoted across paid social media content, press, video on demand, in-store videos, newsletters and the House of Travel website. Click here for more. 

Tourism WA takes part in Flight Centre Showcase in NZ
Tourism WA recently took part in the inaugural Flight Centre Supplier Showcase in Auckland with over 150 NZ travel consultants. The agents were briefed on Tourism WA’s ‘Drive the Dream’ campaign and new tourism products and experiences across WA’s five tourism regions. Self-drive itineraries, cruising and Aboriginal tours were popular with travel agents, along with strong interest in Tourism WA’s online trade training program available in NZ – the West Aussie All Stars. Find out more about the New Zealand market here.

World-class South Coast Marine Park consultation
West Australians are being encouraged to have their say on one of the state's most important marine conservation projects. The South Coast Marine Park will provide new opportunities for nature-based tourism, as well as support and further diversify the local economy. The proposed park will provide important protections to marine species, such as the unique ruby seadragon, which is not found anywhere else in the world. Read more here and have your say. 

Moorditj Country Art Class & Cultural Experience
An immersive hands-on painting session with Noongar man Troy Bennell, who is both an acknowledged artist and talented storyteller, is taking place at St. Aidan Wines. Supported by WAITOC, the experience is taking place on Sunday, 10 March, 2024 and will provide an overview of the six Noongar seasons, the Carolup art style and stories from the region. Attendees will be also provided with materials to create their own landscape designs. Artists of all levels are welcome. Find out more about WAITOC here.

WITH WA International Women's Day Lunch 2024
Women in Tourism and Hospitality Western Australia (WITH WA) is hosting an exclusive lunch on Friday, 8 March, 2024 to celebrate International Women's Day. This year's theme is 'Count Her In', celebrating the empowerment of all women. Taking place at Cooee restaurant, guests will be treated to a lunch featuring WA produce and curated by Cooee's head Chef Caio Matiussi. Attendees will also hear from inspiring leaders such as Ashley McGrath, Chief Executive Officer of CEOs for Gender Equity, who will deliver the keynote. Find out more and reserve your place here.

Registrations open for Tourism WA Regional Roadshows
In partnership with WA’s five Regional Tourism Organisations, Tourism WA will be delivering a Regional Roadshow across five locations state-wide between February and April. The roadshow is designed to share key industry updates and engage with tourism operators, industry bodies, local government, and other key stakeholders. The Roadshows present an opportunity for attendees to gain current insights on global and domestic trends, as well as on Tourism WA’s upcoming priorities, campaigns, and initiatives. Attendees will also have the chance to share valuable insights from your region in a collaborative workshop environment. Register your attendance for Australia’s South West, Coral Coast (limited places remaining) and now open Destination Perth.

TCWA workshops in Kununurra
On Tuesday, March 19, 2024 Tourism Council WA will hold a range of workshops and a networking event in Kununurra. Take part in the Understanding Target Markets: Interstate & International to learn how to target the right demographic for your sales funnel, or improve your customers’ journey by identifying the key digital stages with the Using Social Media & Customer Service to Improve the Customer Journey workshop. Attend the Sustainability Briefing to receive effective tools to enhance your business’ sustainability, and network with fellow local businesses at Tourism Connect. To view all upcoming workshops click here.