No images? Click here

 

TALKING TOURISM

Issue 815 Thursday, 25 July 2024                                              

 
 
 
 

Kaya ,

This week, we continue our focus on building the tourism and hospitality workforce, which is integral to delivering exceptional visitor experiences in WA the Dream State. 

Tourism WA will join many of you to promote WA’s Dream Jobs at the Perth Skillswest Careers & Employment Expo (which runs from today until Saturday), as part of our ongoing strategy to grow and retain a high-performing industry.  

As part of the Tourism WA display at the Expo, we are welcoming a handful of industry ambassadors from across Western Australia to represent their various tours, accommodation, hospitality and events businesses.  

Almost $5 million has been committed over the next two years to continue the Tourism Workforce Development Program, for initiatives such as the Expo stand. This funding commitment aligns with a key pillar of the WA Visitor Economy Strategy 2033 (WAVES 2033), to deliver a high-performing industry to support WA’s aspirational target of $25 billion visitor spend per annum by 2033. 

Last week, the WA Cruise Exchange also provided the chance to shine a spotlight on the incredible careers in WA’s cruise tourism sector and opportunities for adventure seekers looking to sail off into a successful career.  

With WA’s growing tourism and hospitality sector currently supporting around 110,000 jobs, it certainly is a dynamic time for the industry, and we look forward to seeing positive outcomes from these events soon.

Warm regards,

Steph

A/Managing Director

 
 

WHAT'S NEW

 

Tourism front and centre at Expo amid $5m funding boost
A range of adventurous career opportunities in WA's tourism and hospitality industry are on show at the Perth Skillswest Careers & Employment Expo, which runs from 25-27 July. The Expo attracts prospective students, career seekers, mature aged career changers, and graduates looking for information on study, training, development, and employment. The Tourism WA Expo stand will be supported by tourism businesses from across the state including Cable Beach Club Resort, The Sebel Mandurah, The Ritz-Carlton Perth, In Culture Tours, Oh Hey! WA, Nyungar Tours, Djinda Kaal Dreaming, Segway Tours WA, Sealink, RAC Arena, Optus Stadium, Down South Creative and Chef Ally Sims. Read more here.

Western Australia showcased in Paris
Last week, Tourism WA took part in several events to mark the launch of the Paris to Perth non-stop flight. Airport activations included welcoming the first passengers with quokka and kangaroo mascots, WA and Qantas bunting and a surfer at Charles de Gaulle airport. Tourism WA Chair Di Bain and Acting Managing Director Steph Underwood met senior leaders of Tourism WA’s key distribution partners in France, in market representatives from Tourism Australia and Qantas, and other important stakeholders at an industry roundtable event at the Australian Embassy. Read more about the French market here. 

Image credit: Brent Winstone, Qantas photographer

 

WA features in two top Australian weekend publications
A ‘bright’ Busselton experience was featured in The Weekend Australian on Saturday and online, sharing the beauty of the region to a combined audience of around nearly 700,000 people. The story followed a Tourism WA-supported media visit to the Margaret River Region in April, coinciding with the launch of Jetstar’s direct flights between Sydney and Busselton. Meanwhile, new experiences were also pitched to Escape and included in a wrap of ‘Aussie Outback Adventures’. This was syndicated through Escape mastheads both in print and online to a combined audience of around 2.7 million. Read The Weekend Australian story here and the Escape story here. 

Australia’s North West on show at UK luxury travel event
Tourism WA’s UK team recently provided travel agents with in-depth training on cruising in the Kimberley at the CLIA Luxury, Expedition & Small Ship Residential, a travel event in Old Windsor, UK. This exclusive event hosted approximately 60 agents from key partners, and featured a structured format with 17 business sessions, followed by a networking dinner. Western Australia was the sole destination supplier in attendance, creating a fantastic opportunity for the UK team to equip agents with vast knowledge of the Kimberley. The event also gave agents the confidence to engage high value travellers with WA's growing expedition cruising industry, further solidifying Western Australia as a premier cruising destination. Read more about WA’s cruise industry here.

 

Tactical opportunities in the domestic market
Tourism WA has a number of cooperative marketing campaigns going live over the coming months to drive interstate conversions and bookings. These include tactical partnerships with BKB Holidays, CamperMate, Flight Centre, Helloworld, Holidays of Australia, Luxury Escapes, and Qantas Holidays, designed to not only attract interstate visitors, but deliver longer stays and increased visitor spend. These campaigns will be promoted across paid media channels including press, radio, social and display, as well as the partners’ owned channels including website, email marketing and organic social media. Learn more about partnering with domestic key distribution partners here.   

Applications invited for new cafe at John Forrest National Park
A new commercial opportunity is available to develop and operate a food and beverage offering in John Forrest National Park within the soon-to-be-built park hub complex. The Department of Biodiversity, Conservation and Attractions is conducting a competitive process to identify suitably qualified individuals and organisations interested in this opportunity. It forms part of the ongoing $17.2 million services and facilities upgrades at John Forrest National Park and includes the operation of a new café and function centre. The closing date for submissions is 2.30pm (AWST) on Friday, 16 August. Read more about the applications guidelines here. 

Image credit: Gresley Abas Architects

 

Upcoming Perth TCWA tourism workshops
Perth social media workshops and tour guide training sessions are being held by Tourism Council WA on September 17 and 18. If you have mastered the basics of using social media to promote your business, take your presence to the next level with the
Intermediate Social Media for Tourism Businesses workshop. Take part in the Optimising Instagram for Tourism Businesses workshop to receive advice on how to better market products and connect with target customers. Learn to be a tour guide in a one-day course designed to convey the basic principles of guiding through interactive activities, role plays and presentations. Register here.

 


Looking for staff?

Register your tourism and hospitality job vacancies for free on westernaustralia.jobs 
to take advantage of the initiatives being delivered as part of Tourism WA's

Tourism Workforce Development Program. 

 

INDUSTRY EVENTS

 

July 31 – Trail Tourism Experience Development Workshop | Albany/Kinjarling
August 13-14 – ATEC's Explore WA Trade Event | Perth/Boorloo
September 4-6 – 26th Australian Cruise Association Conference | Adelaide, SA
October 8-10 – World Travel & Tourism Council Global Summit | Perth/Boorloo
October 9-11 – Australian Regional Tourism Convention | Mackay, QLD
October 14-17 – G'day Australia | Perth/Boorloo 
October 29-31 – Australian Indigenous Tourism Conference | Melbourne/Naarm, VIC

For information on upcoming industry events, visit our corporate website. 

 

CONNECT WITH US

 
FacebookLinkedIn
 
 
 

You [email address suppressed] are receiving this newsletter as a result of subscribing to a publication from Tourism Western Australia's mailing list, or you received a referral from a friend.

For more information, read our Disclaimer and Privacy Statement.

Copyright Tourism Western Australia 2013 | Level 10, 1 William Street Perth WA, Australia 6000.

Preferences  |  Unsubscribe