Dear friend,

Big shapes from small moves

That's been the thread running through TLD this month – small, deliberate steps adding up to real results.

Here's what we've been folding into shape: two new sites custom-designed, built, and launched for clients:

• A US-based therapy practice specialising in therapy for millennial men, 
  The Ross Wellness Group. We also developed his full branding, which included a new logo, LinkedIn banner, letterhead, custom-designed cards, and a brand book, which he then used to get custom caps made for himself and his team for a recent golf tournament. 
• A cybersecurity conference website for Bsides TLV, using an "Alice in AI-land" theme. This is a volunteer-run, registered non-profit association. We had great fun falling down the rabbit hole, working with a passionate group of people who we now call friends. 

Highly recommended experience 

We organised an origami workshop, where we used fold-by-fold thinking to talk about how good design comes together – one considered step at a time.

Keren had already been coaching Michael from Papershake, not in origami but in marketing. She was so impressed by his talent, dedication, and progress that she decided we all needed our own TLD Origami Workshop too. We invited some friends, and it was magical. We folded a heart and a t‑shirt, learned to make an envelope, and – most shockingly – learned how to fold our own TLD owl, which Michael had worked out just for us. You can see our final screengrab below.

Check out Michael's LinkedIn profile to see all the posts that he’s doing himself, and specifically the post about us and our workshop with a full demo on how to build the TLD Owl from paper!

And finally

All you really need to take away as today's life lesson is this:

Small folds = Big outcomes.

We'll be back soon with more! Happy end of July and here's to a super productive month ahead.

With love,

Team TLD