No images? Click here
10 December 2024
Western Australian agrifood export eNews
Premium Western Australian food products are being showcased in Vietnam in a bespoke trade promotion hosted by the WA Government.
The two-month promotional campaign 'Western Australia Gourmet Getaway' is underway following a successful launch in Ho Chi Minh City, attended by investors, trade stakeholders and media.
Ten WA brands feature in the unique campaign which aims to promote WA as a reliable source of premium food and secure new export opportunities.
The initiative is partnering with a leading Vietnamese buyer to showcase WA products across retail stores in Hanoi and Ho Chi Minh City through a series of two-week activations.
The activations will involve sampling and marketing activities, supported by media, social media and branding initiatives.
Gourmet WA products starring in the campaign span meat, seafood, honey, truffles, condiments and dairy products.
In 2023-24, Vietnam was WA's sixth largest agrifood and beverage export destination, valued at $618.8 million, led by wheat, malt, barley, lobster, live beef cattle and lupins.
Source: WA Government | Image: Farm Weekly
Looking for ways to increase efficiency and sustainability in your business? Join us for a free webinar on 12 Feb 2025, to explore how low-cost digital solutions can help you take control of your operations. Learn from real-world case studies and discover practical tools designed to address the needs of food and beverage manufacturers.
Date: 12th February 2025
Time: 10:00 AM
Duration: 60 - 75 Minutes
What to expect:
- Introduction to Shoestring digital
- Explore practical solutions for your business
- WA case studies of successful deployments
- Next steps to deploy solutions in your business
Register Now to learn how to monitor factory operations, improve logistics, and empower your team with easy-to-deploy digital tools.
Source and image: DPIRD
The highly anticipated Wine Tasting Fair 2024, run by Wine Connection in Singapore last month, drew nearly 700 attendees over two days. Western Australia took centre stage as ‘Region of Honour’ alongside renowned wine-producing countries like France, Italy, Portugal, and New Zealand, where over 170 wines were showcased. Western Australia set a new standard for regional excellence, standing out among international giants and fostering meaningful connections between producers and wine enthusiasts.
The event showcased 30 producers from around the world, including five from Western Australia, offering a mix of established names and new to market brands. Notably, the fair marked the official launch of four new WA brands to the Wine Connection portfolio — Duke’s Vineyard, Singlefile and Cherubino Wines’ Pedestal and Folklore labels. This important activation, coordinated by WA WINES TO THE WORLD, underscores the program’s strategic role in expanding WA’s wine presence in Singapore and fostering long-term relationships with trade partners like Wine Connection (the largest wine retailer in Southeast Asia).
Participating WA producers and brands included:
1. Stella Bella (Margaret River)
2. EVOI Wines (Margaret River)
3. Duke’s Vineyard (Great Southern)
4. Singlefile Wines (Great Southern)
5. Cherubino Wines – Pedestal & Folklore labels (Margaret River & Western Australia)
This activation is proudly supported by WA WINES TO THE WORLD; an industry-led Export Growth Partnership coordinated by Wines of WA, co-funded by Dept of Primary Industries and Regional Development (DPIRD). Additional funding was provided by Austrade/TradeStart (via Great Southern Development Commission and South West Development Commission).
Source: Wines of WA | Photo: Wine Connection
According to a recent RaboResearch report, herd contraction in the world’s four largest beef-producing countries is going to lead to the first global beef supply reductions since the Covid-19 pandemic and will alter trade flows. Brazil and the U.S. are likely to lead beef production declines in 2025, but reductions in China, Europe and New Zealand are also likely.
With available supplies altered across the top global beef markets, the report says, beef trade is expected to shift dramatically.
“We anticipate Australian beef producers will increasingly depend on exports to absorb stronger domestic production, while Brazil will see global markets as a better demand opportunity compared to lacklustre domestic demand,” report lead author, RaboResearch senior animal protein analyst Angus Gidley Baird said.
The report says global beef production has the potential to swing dramatically if weather patterns change. Australia has maintained relatively adequate rainfall for the past few years, but the threat of dryness could lead to more production. Though, Mr Gidley-Baird said, when it comes to weather for 2025, the forecasts suggest a favourable season.
Australia continues to produce and export record volumes of cattle while prices hold, the report says. Quarter three production volumes for Australia showed a new record for the quarter, Mr Gidley-Baird said, up 17 per cent on the same time last year. “This brings total Australian beef production for the year to date (to September 30) to 1.9 million metric tonnes (mt), also an increase of 17 per cent on the same period last year,” he said.
Source and Photo: Rabobank - Angus Gidley- Baird
Most consumers believe that food and beverage manufacturers should declare if a product has been made with the assistance of artificial intelligence (AI), new research shows.
In a survey commissioned by Ingredient Communications and conducted by SurveyGoo, 83 per cent of respondents agreed that companies should declare on a product’s label if it has been designed or manufactured with the help of AI technology.
More than half of all those surveyed, 55 per cent, agreed with this assertion strongly and only 4 per cent disagreed with it altogether. Nearly two thirds of respondents (64 per cent) said they believed that food and beverage products made with the help of AI technology should not be described as ‘natural’.
There was also strong support for regulation, with 78 per cent of respondents agreeing that the Government should introduce laws controlling the ways food and drink companies can use AI technology to design and manufacture their products. Just six per cent disagreed with this.
A majority of respondents agreed with the general point that AI technology is a positive development that will benefit humanity, with 21 per cent disagreeing.
However, when asked how they felt about the use of AI specifically to design and produce food and beverage products, fewer respondents (42 per cent) said they felt positively about this, with 27 per cent saying they felt negatively.
Just under half of respondents (44 per cent) said they believed that a food or beverage product made with the help of AI might be less safe to consume.
Source: Food & Beverage Industry News | Image: Na-No Photos/AdobeStock
Further information
Agribusiness, commercial fishing and aquaculture news from the Department of Primary Industries and Regional Development (DPIRD). If you have any questions or information to share, please email export@dpird.wa.gov.au.
Subscribe to Western Australian agrifood export eNews.
Important disclaimer
The Chief Executive Officer of the Department of Primary Industries and Regional Development and the State of Western Australia accept no liability whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.
Copyright © State of Western Australia (Department of Primary Industries and Regional Development), 2024.
