The debut of the one-day “Brand Talks” at TYPO 2017 created quite a stir – a dozen short, content-rich presentations, one after the other, each with a well-known agency and a brand taking the stage. TYPO Berlin 2018 will mark the second round of the Brand Talks, with new case studies and, this time also on the main stage at the House of World Cultures.
Don’t forget: Early Bird Tickets are only available
until 31st of December 2017, 11:59 pm!
The Brand Talks are a kind of conference within a conference. They consist of seven hours of presentations at half-hour intervals where an agency and its brand client are on stage to talk about their current marketing projects.
In May 2017, those pairings included Strichpunkt/Audi, Mutabor/Bundesliga, Interbrand/Juventus, Pentagram/Mastercard, Peter Schmidt Group/Hilti or Oddity/dm-drogerie markt. At the end of the day, the top ten German brand and corporate design agencies came together at Brand Talks, on stage and within the audience.
TYPO organiser Monotype plans to expand and re-vamp the Brand Talks this year. The core event will once again be 12 presentations on the second day of TYPO with an audience of 400 in front of the Show stage. For the first time, MetaDesign and wirDesign will be presenting at the Brand Talks together with their clients Volkswagen and comdirect. Familiar faces include Interbrand, Strichpunkt, Mutabor, KMS Team and Peter Schmidt Group. The first and third day of TYPO Berlin also will show a couple of other Brand Talks throughout these days.
“After the overwhelming response last year, it immediately became clear that we had to open up the Brand Talks for more visitors. So we will have some Brand Talks on the first and third day of TYPO and depending on the popularity of the topics, some of the talks will take place on the big stage”, says conference director Jürgen Siebert about integrating Brand Talks into the TYPO programme.
“This year's motto 'Trigger' will be reflected in the Brand Talks, because the digital transformation of brands follows a control loop model rather than a master plan.”
Despite the new aspects, the focus of TYPO Berlin remains visual communication and digitisation. The event has been keeping an eye on visual trends for more than 20 years, and has developed from a typography conference into an international summit meeting for design and communication.
At TYPO 2017 »Brand Talks« premiered and brought together brands and agencies onstage for the first time.