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10 February 2026
Western Australian
agrifood export eNews
Agriculture and Food Minister Jackie Jarvis is leading a trade mission to the Gulf region this week, pursuing new opportunities to drive WA's primary industries in these key markets.
The Minister will meet with retail, wholesale and hospitality business leaders, and government officials in the United Arab Emirates (UAE) and Qatar to discuss trade opportunities for WA sheep meat, beef, seafood, fresh produce, and other agrifood products.
The Gulf is a growing market for WA agrifood businesses, spurred on by the new Australia-UAE Comprehensive Economic Partnership Agreement, daily direct flights to the region, and rising incomes.
The mission will build on WA's strong trade relationship with the region, worth $955.4 million in 2024-25, led by grain and meat exports.
WA has an enviable reputation in the Gulf as a reliable supplier of premium quality, safe, sustainably produced products that satisfy discerning customer requirements.
A delegation of seven WA agrifood businesses have joined the mission to gain insight into the Gulf market and forge commercial connections, facilitated by Invest and Trade WA's India-Gulf office, and the Department of Primary Industries and Regional Development (DPIRD).
The WA Government continues to cultivate opportunities in the Gulf via regional trade exhibitions and hosting inbound activities, such as the recent Taste WA buyers mission in October 2025 which involved 90 local agribusinesses.
Minister Jarvis' mission enhances the efforts to expand WA's primary industries export destinations; a key pillar of the Cook Government's Diversify WA strategy to support a strong economy and create jobs.
Source and image: WA Gov & DPIRD
The Department of Primary Industries and Regional Development (DPIRD) is pleased to invite WA food, beverage and agribusinesses to attend the Meet the Buyer - Japan & Korea webinar.
This session is designed to support WA exporters preparing for buyer meetings and refining their market approach ahead of the FoodEx Japan and the Seoul Food & Beverage Trade Mission 2026. With a focus on two distinct but strategically important markets, the webinar will provide practical, high-level guidance to help businesses maximise their impact at trade shows and during discussions.
Delivered by Export Connect, this webinar is tailored specifically for WA food, beverage and agribusinesses and will draw on the expertise of in-market specialists to provide actionable insights across both markets.
Key topics will include:
Japan & Korea Market Overview
- Economic and demographic landscape
- Consumer and societal trends
- Key food and retail megatrends
- Business culture and buyer etiquette
Market Entry & Commercial Considerations
- Export readiness considerations
- High-level pricing factors across both markets
- Common buyer expectations
- Top line essentials for preparing your pitch deck
Category Insights & In-Market Observations
- Category-specific trends and examples
- In-store insights and retail observations
Live Q&A with In-Market Experts
Date: Monday 23 February 2026, 10.30am - 12.00pm (AWST)
Source and image: DPIRD
Be part of the biggest FHA in a decade
21-24 April 2026 | Singapore Expo
The Department of Primary Industries and Regional Development (DPIRD), in collaboration with the Invest and Trade WA ASEAN office, invite you to participate on the Western Australian stand at the FHA Food and Beverage 2026 in Singapore.
The Western Australian premium food and beverage stand will comprise a fully fitted 54 sqm stand within the Australian Pavilion located in the Hall 8 of Singapore EXPO convention centre, offering WA agribusinesses with the rare opportunity to showcase their produce under the Western Australian and national brand.
DPIRD will cover the cost of the stand and a government representative to provide support on-stand during the Expo. By participating you will have a great opportunity to:
- Showcase your products to state-owned enterprises, importers, traders, distributors and regional sub-distributors, online and offline retailers
- Promote your products under the Western Australian and Australia’s Nation Brand
- Receive networking support from the WA Invest and Trade team
- Raise your brand awareness and reach out to broad business communities through social media platforms in Singapore
- Participate in selected Australian government programs at FHA.
Expressions of Interest are now open and will close at 5:00pm, Friday 13 February 2026.
Register your interest now through the link here. If your business is deemed eligible, a formal registration form will follow to confirm your participation.
Any enquiries can be directed to Jack Cook, A/Principal Trade Consultant jack.cook@dpird.wa.gov.au
Source: DPIRD | Image: FHA 2026
Off the success of the DPIRD's first Domestic Market Pathways Program, the enhanced 2026 Australian Food and Beverage Market Pathways Program will give participants invaluable insights and tools to expand their sales within Australia.
In collaboration with industry experts, the program will consist of a mix of workshops, 1-on-1 consultations and buyer introductions. With the emphasis on networking in the latter stages to build connections and foster business growth within the WA Food and Beverage sector.
The program consists of 4 phases with businesses able to exit the program at any stage. However, completion of the previous phases is required to advance to the next phase.
Program Breakdown
- Phase 1: Masterclass & 1-on-1 consultations for businesses to understand the current market and how their business fits within market.
- Phase 2: Pricing review and pitch deck workshop & 1-on-1 consultations for businesses to develop competitive pricing and pitch deck built for your audience.
- Phase 3: Pitching and buyer preparations will occur with our industry experts to get businesses ready for buyer meetings.
- Phase 4: Key distributor/retailer introductions and presentations will be arranged for businesses to develop key industry relationships for future business.
All participants must complete the previous stage to advance to the next stage. It is not required that participants complete all phases if they feel the program is not for their business.
Applications close at 5:00pm 14 February 2026. Apply now.
Source: DPIRD | Image: iStock (relif)
The WA Government is investing $6 million to grow the State's premium wine industry through a new four-year Western Australian Wine Industry Partnership with Wines of Western Australia (WA).
The funding, combined with $3 million from the WA wine industry, builds on a long-standing collaboration to diversify export offerings and capture an increased share of the competitive global marketplace.
The industry-led partnership will work to expand local, national, and export market opportunities, while building long term industry sustainability for wine producers.
This includes supporting further inbound and outbound activations that promote WA wines to potential buyers, supporting and promoting supply chain relationships, expanding market access, and building business readiness.
The initiative takes a ground-up approach to building sustainability. This includes research and development aimed at improving production, building business resilience and workforce capability, and reinforcing environmental, social, and governance credentials.
Wine tourism is key to the revitalised strategy, working with local and international connections to attract visitors and consumers to experience WA's beautiful wine regions.
Together with Wines of WA and other industry stakeholders, the WA Wine Industry Partnership will drive the future success of this thriving $900 million industry.
Source: WA Gov | Image: Wines of WA
Further information
Agribusiness, commercial fishing and aquaculture news from the Department of Primary Industries and Regional Development (DPIRD). If you have any questions or information to share, please email export@dpird.wa.gov.au.
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Important disclaimer
The Chief Executive Officer of the Department of Primary Industries and Regional Development and the State of Western Australia accept no liability whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.
Copyright © State of Western Australia (Department of Primary Industries and Regional Development), 2026.
