WA delegation meets with trade partners across India
WA Tourism Minister, the Hon. Reece Whitby MLA, and executives from Tourism WA and Perth Airport travelled to India this week on a mission to meet with key marketing, trade, and aviation partners, to strengthen our aviation connectivity and international visitor appeal. India is one of WA’s key international visitor markets, and visitor numbers continue to grow year-on-year, with more than 38,000 visitors from India contributing $75 million to our state’s economy in the year ending June 2025. Read more about the India visitor market here.

WWE Superstars arrive in Perth 
WWE fever has taken over in WA, with WWE Superstars touching down in Perth this week, ahead of a blockbuster weekend at RAC Arena. In an Australian-exclusive coup, Perth will host back-to-back events from 10–13 October, kicking off tomorrow with Friday Night SmackDown, before excitement peaks on Saturday with the headline event, Crown Jewel: Perth, and closing out with Monday Night RAW. Amongst the Superstars to arrive in Perth is John Cena—making his final Australian WWE appearance as part of his global 2025 Farewell Tour—AJ Styles, Cody Rhodes, Stephanie Vaquer, and many more. Find out more here.

WA leads the nation in accommodation performance 
New data from Australia’s leading provider of accommodation data, STR, shows that WA had the highest occupancy rate of all Australian states and territories in the 2024–25 financial year. WA’s hotel occupancy sat at 77.5 per cent, driven by strong year-on-year growth in demand. WA also led the nation in year-on-year growth of its accommodation average daily rate, up 3.5 per cent, and revenue per available room which grew by 7.2 per cent. These fantastic results are a strong indicator of the success of Tourism WA’s events and marketing strategies, showing WA is outperforming the country for hotel occupancy. Read the full report here. 

Flight Centre’s Western Australia Sale campaign launches in New Zealand 
Tourism WA and Flight Centre NZ have launched a tactical campaign to promote a range of WA holiday deals. The campaign includes a mix of holiday packages for short breaks, cruise, guided touring and an 11-day Perth and South West road trip. Running in October, the campaign includes a mix of packages across Perth, Fremantle/Walyalup, Rottnest Island/Wadjemup, the Margaret River Region, Ningaloo/Nyinggulu, Broome/Rubibi, and the Kimberley. Targeting New Zealand holiday visitors, the campaign will also be promoted via Flight Centre’s NZ owned marketing channels. View the campaign here.

Regional Tourism Organisation member survey 2025 
Tourism WA’s 2025 Regional Tourism Organisation (RTO) annual membership satisfaction survey is closing soon. We encourage all RTO members to complete the 10–15 minute anonymous survey, with each participant to go in the draw to win one of five $200 cash prizes. RTO members should have received an email from Painted Dog Research to complete the survey, or members can use the survey link here.

Heyscape Denmark recognised in National Geographic's 2025 Hotel Awards 
Heyscape Denmark, a collection of picturesque off-grid cabins in WA’s South West, has been named runner-up in the “Remote Escape” category of National Geographic’s Hotel Awards 2025: The World’s 30 Best Hotels. One of only two Australian properties featured, Heyscape has been supported by Tourism WA through the National Park Tourism Experiences Development (NPTED) program. Read more about the NPTED program here, and view the article here. 

Flight Centre promotes Western Australia interstate with new campaign 
In partnership with Tourism WA, Flight Centre has launched a four-week interstate tactical marketing campaign, following a three-week warm-up phase featuring a ‘Win Your Dream Getaway’ competition to drive interstate visitation. The campaign is running until 9 November and includes a range of deals throughout WA for bucket-list holidays to drive both dispersal and increased length of stay. The campaign is being promoted through Pinterest, YouTube, Reddit, broadcast video on demand and paid social, as well as Flight Centre’s owned channels including in-store point of sale, website, and EDM’s. Find out more here. 

Registrations open for Dream Global Tourism Forum 
Tourism WA is inviting local tourism businesses to register for the Dream Global Tourism Forum to be held at the Perth Convention & Exhibition Centre on Friday, 7 November. The event gives operators the chance to hear from Tourism WA’s Country and Market Managers, who will share the latest insights and activities from the 12 international and domestic markets that Tourism WA is active in for 2025–26. The forum will conclude with a networking reception, giving operators an opportunity to connect with their peers. Register your attendance here.

Visit Mandurah appoints new Chair 
Visit Mandurah has announced the appointment of its new Chair, Carol McCracken, who will be stepping into the role from Friday, 31 October. Carol is a respected leader in the WA tourism industry, with a wealth of knowledge and experience as CEO of Caravan & Camping Western Australia and a Board Director at Tourism Council WA. Thank you to outgoing Chair, Pat Strahan AM, for guiding the development of Mandurah as a tourism destination over the past six years, especially through the success of Thomas Dambo’s Giants of Mandurah and Mandurah being named Australia’s Top Tourism Town in 2023. Find out more here.  

Register for Regional Event Leadership program  
Register now for the Regional Event Leadership Program for Local Government, running from 11 November to 2 December 2025, and gain the skills and support to successfully deliver events in your community. This online course, developed by the Australian Centre for Regional Events, provides your team with tools, templates, and strategies to streamline processes, work more efficiently, and maximise the impact of events in your region. Events remain one of the most effective ways to drive local pride, economic growth, and regional identity. For more information and to register, visit here.

Last chance for Broome workshops and networking 
Kimberley operators are being encouraged to secure their place for Tourism Council WA's upcoming workshops and Tourism Connect networking function from 14–15 October in Broome. Learn about key markets, improve your online presence, strengthen cultural inclusion, and connect with local tourism professionals at the Tourism Connect. Learn more here.

Perth tour guide workshop registrations close soon 
Tourism Council WA is encouraging businesses interested in learning about the world of tour guiding to register for its upcoming one-day workshop. The workshop is open to aspiring tour guides to experienced operators looking to refresh their skills, or someone who engages visitors as part of their role. Training includes how to connect people and place through new techniques, plus how to sharpen storytelling and guiding skills. Learn more and register here.