The news that the PGA and LIV intend to merge may have been a surprise to many in terms of timing and the apparent U-turn, but it was only a matter of time before the investment monies pouring into sport began to change the structure of the sports themselves. Sports are more like political ecosystems than businesses so expect a fair amount of legal and economic turbulence before the deal is executed. In the meantime, read how O&O helped the EFL become the sixth most valuable league in Europe in a more traditional media deal.

Elsewhere, all the talk is of the inevitable bundling and aggregation of the many SVOD services globally. Who does the bundling (the SVOD players themselves or the TV platforms of the tech titans) becomes the more interesting issue. And, lastly, while organised professional sports and broadcasting have been with us 150 years and 100 years respectively, the next 100 years may belong as much to games and gaming, combining the narrative storytelling skills of TV with the jeopardy and combat of sports. Read our thoughts on both these areas in this month's issue.

Views

What can we learn from the EFL's new landmark rights deal? 

The EFL is being lauded for its new rights agreement with Sky, with The Athletic calling it “a genuine stonker of a deal”. O&O was in the room when it happened. How did the EFL do it?

How do IP strategies need to evolve for video game adaptations?

TV series and films based on games look set to be the next big trend in AV IP – more titles than ever before are in development and will be emboldened by the buzz around The Last of Us. We explore why new approaches and strategies will be needed compared to traditional IP.

News

Events

15.06.23
Next steps for football governance in England (Westminster Media Forum)
Sean McGuire, O&O’s Director of Investment and Strategy Advisory, gave the opening address at the recent Westminster Media Forum event on the next steps for football governance in England. Setting the scene for the day, Sean spoke about how, although the Premier League is a global success story, that very success has created tensions within football and conflicting objectives that any regulation will need to navigate.

O&O Headline News

• Katie Smith is our new Head of Commercial Advisory. Katie will be responsible for supporting our clients across distribution and growth opportunities, content strategy, pricing and product positioning, aggregation and bundling, along with business monetisation strategies.
Katie previously worked at Lionsgate as Vice-President of Distribution and Streaming Partnerships and, before that, Director of Sales at HBO. Please get in touch with Katie to discuss how O&O can help your business.
• Joe Topping recently joined us as a Senior Associate. Joe has previous experience in the sales and strategy team at The Walt Disney Company, as part of their media distribution unit covering EMEA. 

Want to discuss how O&O can help your business? 

Email info@oando.co.uk or give us a call on +44 (0)20 7313 5900

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