E-digest of what is happening in Oregon City Tourism. No images? Click here Oregon City Festival of the ArtsAugust 13th and 14th the Three Rivers Artists Guild put on their annual event at the End of the Oregon Trail Interpretive Center front lawn. Once again Economic Development was excited to work with the Festival of the Arts organizers to be interviewed on the KATU lifestyle shows AM Northwest and Afternoon Live. The Tourism Program Specialist attended the event on Saturday, where crowds were enjoying the art displays and entertainment. According to event organizers the crowds stayed steady both days. The weather was perfect and it stayed cool most of the day. Three Rivers Artist Guild estimated they had about 3,000 visitors. The Tourism Program Specialist handed out over 200 Visitor Guides in two hours. In talking with visitors there seem to be a equal mix of visitors from Oregon City and from the greater Portland area. Many stated that they saw the AM Northwest and Afternoon Live show promoting the event. Congratulations to the vendors/partners, musicians, and Three Rivers Artist Guild on a successful event. KATU Outdoor Recreation :30 Ad SpotEconomic Development is once again broadcasting its latest outdoor recreation TV commercial on KATU and MeTV during the month of August, showing a total of 28 times between August 8th until August 21st. This round of ads will be showing during the morning, afternoon and evening news, Live with Kelly, The Good Dish, ABC National News and during the Jimmy Kimmel show. As mentioned before we have been testing the impact of adding a QR code to the TV commercial and have had 4 additional QR reads (24 total) last week. Although the number seems low, keep in mind, we do not generally have a way to tracking television engagement other then as "direct" or "organic search" spikes. So far for August only the organic search has seen a spike. The QR code data gives us an insight on how the visitor engages with the website. We were able to see that we had a 35.7% conversion rate, viewed 14 pages and stayed on the site for an average of 2.22 minutes (1.43 minutes site average). Mid-August 2022 |