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Hello there, welcome to our July update!

This month we have a busy issue for you everyone. With Friends Select in PA, USA going live we see a dynamic and elegant new site launch with style.

We also delve into the complex dynamic between customer expectations, digital experiences, and the Google Analytics update to GA4. With customers expecting seamless experiences, the pressure is certainly on!

All that and more below, so grab a coffee break and read on.

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Friends Select celebrates Philadelphia

As the only all-gendered, pre-K-to-12 Quaker school in Center City Philadelphia, Friends Select has long had a symbiotic relationship with the city, which acts as a classroom, playground, and laboratory. This website showcases that deep connection with the city, through elegant typography and vibrant cityscapes - all while elegantly navigating content for their lower, middle, and upper schools. Congratulations to Friends Select on their beautiful new site.

Visit Friends Select

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The Evolution of Understanding

We're seeing a perfect storm of customer expectations continuing to rise, with digital experiences and seamless interactions with their favourite consumer brands, informing expectations for all digital platforms. To make matters more complicated, Google Analytics has finally revoked the Universal Analytics we all knew and loved, and GA4 is here - meaning a slew of new changes for marketers to absorb.

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Good news everyone!

Everything is harder now.

Ok ok...what we really mean is, customer expectations are now higher!
Netflix, Amazon and other major consumer brands have levelled up consumer expectations - and our school's parents are no different.

Unpack it all here >

GA4 is here.

Let's talk about it.

Marketers worldwide are adopting Google Analytics 4. This comes with new forms of tracking, and therefore the loss of some old ways of segmenting audiences. The new world awaits.

GA4 & Beyond!

Understand your users pre-conversion

Anyone who decides to submit an enquiry to your school, has likely spent hours on your school website! With UBIQ AMAIS your website tracks, and records that behavioural data, so as they convert - you know who they are, what they are interested in - and with the help of AI, Machine Learning and the decades of experience built into our platform, you can keep them moving down your admissions funnel.

Ready to learn more?

Book a Demo >

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Come meet us IRL at one of the below events!

It's good to talk.
That's why we make an effort to travel around the world, and hit up a load of conferences throughout the year. Here's where we've been, and where we're going next!

Conference Sponsor
✅ AMCIS 2024
🇬🇧OXFORD, MAY 2024
We were joined by James Wilton from Repton School to speak at Admissions, Marketing & Communications in Independant Schools Conference (AMCIS).

Conference Sponsor
EMA: Elevating Enrollment (EMA AC2024)
🇺🇸 BOSTON, USA, SEPT 2024
This one's for the admissions & enrollment teams, we'll be there showing our enrollment allies how to boost their targets with digital experiences, and maybe a special something for our marketing pals too!

Strategic Partner
BBCON 2024
🇺🇸 SEATTLE, USA, SEPT 24-26 2024
We have been kindly invited by our friends at Blackbaud to take part in BBcon, we'll be talking about digital experiences and making the most of a Blackbaud x UBIQ integration.

Headline Sponsor
ISBI: FUTURE FACING (ISBI 2024)
🇬🇧 OXFORD, UK, SEPT 27 2024
We are bringing not one but TWO workshops to the ISBI Future Facing Conference: Experience of Websites, and Atomic Content Strategies.

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Sharing is caring. Some links we liked!

🔈 Forrester's podcast: The CX Cast, live at their CX Summit in London.

🗒️ SchneiderBMedia: How to Use Structured Data to Improve Your School Marketing SEO

🤖 Fifty.io: Decoding AI: Has Public Opinion on the Tech Changed?

📱Social 3.0: A great B2B blog & podcast that keeps track of all things social media.

🤙 Old but gold: the story behind British Telecom's "It's Good to Talk" (how a UK established brand, adjusted their perception through brand narrative)

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We know that your inbox is an important, and sometimes, a chaotic place.
We are updating our newsletters, and aim to provide value, guidance and sector trends for marketers to truly utilise. Our community is vital to that mission, so if there's something you'd like to see more of, (or something we are not providing) just let us know. You can just reply to this email.

Thanks, and have a great month ahead!

Brendan Rodgers
Director of Marketing