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27 May 2025
Western Australian
agrifood export eNews
Western Australian agrifood and beverages showcased at one of the Asian region's leading trade exhibitions, HOFEX Hong Kong, with the support of the WA Government.
WA's display featured 13 businesses, covering a wide range of seafood, condiments, healthy snacks and beverages, artisanal spirits, and luxury gourmet hampers.
The event, which attracted more than 30,000 visitors, is a key platform for businesses to promote their products to potential export customers from the Asia Pacific Region.
Hong Kong is a strategically important trading partner for WA agrifood exports, worth more than $215 million per annum. It is considered a gateway into the Northeast Asia market and a growing market for premium, quality produce.
WA businesses had the opportunity to gain insights into these key markets, with briefings, retail visits and introductions organised by the Department of Primary Industries and Regional Development.
Large international trade exhibitions, like HOFEX, are a key component of the WA Government's Diversify WA program to promote WA businesses' unique strengths and capabilities.
HOFEX is a new addition to the State's program of trade exhibitions, including Food & Hotel Asia Singapore last month, FOODEX Japan in March, and Gulfood UAE in February 2025.
Source and photo: WA Gov & DPIRD
Join Austrade and guest speakers for an overview of contracts and Incoterms® and how they affect Australian exporters. International trade and customs experts explain why they matter and what to consider when exporting to the US and other markets.
Key topics
- Overview and importance of export contracts
- How Incoterms® relate to contracts
- Insights and considerations in response to US tariffs.
Who it's for
Australian companies looking to export to the US and other markets.
Register here to attend on 29 May 2025, 10 am to 10:45 am (AWST).
Source and Image: Austrade
Indonesia is an emerging Asian giant. It is the largest economy in Southeast Asia and steady growth continues on the back of open trade and investment policies and increasing domestic consumption. Indonesia’s proximity and emerging global market economy present significant opportunities for Australian enterprise. Yet Indonesia remains at an earlier stage of development than some of its neighbours, making it a more challenging place to do business.
This program helps participants build the knowledge and skills do business in Indonesia. It builds understanding of Indonesian business styles and how to respond to ensure successful business outcomes.
Key Takeways
- Raise awareness of the key cultural drivers that impact the way business is conducted in Indonesia.
- Build understanding of Indonesian business styles and how to respond.
- Introduce the skills needed to effectively influence business outcomes and strengthen relationships when working in and with Indonesia
Date and Time
- Wed, 4 June 2025, 11:00 am - 1:00 pm AWST
For more information on this program click here to download the brochure. To join other Asialink Business Academy programs being delivered, click here.
Source and image: Asianlink
The Australian Business in Southeast Asia Survey 2025 is open for responses. The 9th annual survey of Australian businesses operating in or thinking of operating in Southeast Asia closes in June 2025.
The Australia-ASEAN Chamber of Commerce (AustCham) is conducting the survey in collaboration with RMIT University, supported by the Australian Government.
The survey aims to gather insights from Australian businesses about the challenges and opportunities they face doing business in Southeast Asia.
These insights will help shape Australian Government support for Australian businesses in Southeast Asia.
If you complete the survey you get an exclusive survey briefing, where experts present insights and discuss how these findings can influence government policy.
Click here to take the survey.
Source: Austrade | Image: pmc.gov.au
Fruit lovers will have their pick of new ways to enjoy Western Australia's Bravo apples, with rosy, pink apple juice now available and fresh, long-life apple slices soon to be in store.
The new products are the result of scientific research to extend the shelf life of the popular, deep burgundy, WA-bred apple.
The products, marketed under the trademark Soluna, will be sold in independent supermarkets across WA.
The Soluna Apple Juice was cold-pressed locally by experienced beverage processor Pressed Earth.
High-pressure processing was then used to extend the life of the juice to 90 days at the WA Government's $12.2 million state-of-the-art Sustainable Innovative Food Technologies (SIFT) Centre in the Food Innovation Precinct WA.
The new offerings stem from a pilot project between the Fruit West Co-operative, Department of Primary Industries and Regional Development (DPIRD), Murdoch University, German machinery manufacturer Bruker BioSpin, and the Future Food Systems Cooperative Research Centre.
The juice and long-life slices form part of a broader initiative that includes verifying the health benefits of Bravo apples.
This research will provide a competitive market advantage and diversify options for value-added apple products, backed by scientific evidence and proven product performance.
Fruit West is also exploring export opportunities for the Soluna juice and slices in Asia and the Middle East.
The initiative forms part of Fruit West's strategy to capture new domestic and international markets for value-added apple products, boosting orchard sustainability and profitability.
The variety is now WA's biggest apple export, contributing to Australian supplies set to exceed last year's sales of more than 740 tonnes sold to Asia and the Middle East.
Source and image: WA Gov
Australian Export Grains Innovation Centre's (AEGIC) education and insights team has been highly active in Southeast Asia, providing market support seminars and collecting customer preferences for wheat quality.
During April 2025, AEGIC delivered Australian wheat quality seminars to flour millers, food manufacturers, grain traders and other grains industry representatives across Vietnam, Thailand, Philippines, Indonesia and Malaysia.
AEGIC’s 2025 seminars, led by Dr Larisa Cato, focused on the quality and functionality of Australian wheat for noodles and bread for this important market.
The annual seminars were well attended by customers who highly appreciate the kind of market support and education that AEGIC provides.
AEGIC team has also been working with customers in the region to document their wheat quality preferences as part of the Wheat quality market intelligence: South East Asia project.
The project – an investment of Grains Australia – is investigating the wheat quality requirements of customers in key South East Asian markets.
The new project will deliver up to date objective quality requirements for baked products and noodles in the region. The new project also focuses on documenting the needs of our customers for their steamed bun, cake and cookie products, which will inform soft wheat breeding programs.
Source: AEGIC | Photo: AEGIC Investigating banh mi quality in Vietnam: 2025
Further information
Agribusiness, commercial fishing and aquaculture news from the Department of Primary Industries and Regional Development (DPIRD). If you have any questions or information to share, please email export@dpird.wa.gov.au.
Subscribe to Western Australian Agrifood Export eNews.
Important disclaimer
The Chief Executive Officer of the Department of Primary Industries and Regional Development and the State of Western Australia accept no liability whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.
Copyright © State of Western Australia (Department of Primary Industries and Regional Development), 2024.
