Talking Tourism

Issue 680, October 21, 2021


Welcome to this week’s edition of Talking Tourism newsletter.

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Message from Managing Director Carolyn Turnbull

I’d like to take this opportunity to touch base with my tourism industry colleagues in my first week in this very exciting role. One of my top priorities will be leading our ambitious long-term plans to grow the tourism industry in Western Australia. Collaborating with stakeholders like yourselves will be a vital part of achieving this goal, and I look forward to working together with you over the coming months. The COVID-19 landscape in the State is constantly evolving. Many of you would have heard the news yesterday that the WA Government will be rolling out a phased mandatory COVID-19 vaccination policy across a majority of occupations and workforces in the State. Tourism operators can also share the Roll up for WA vaccination program message on their channels with a suite of material available on the WA Government website.  For the latest information about the COVID-19 situation in WA, including the controlled border, Frequently Asked Questions and vaccine information, go to the WA Government website, which is updated regularly.


Calling employers to join Job Connect events

Businesses are encouraged to get involved with Tourism WA’s upcoming series of Hospitality Job Connect programs. Through the programs, employers will have the opportunity to meet with jobseekers and potentially secure future employees. Four workshops will be held over the next two months, across Broome (Friday, November 26), Albany (Friday, December 3), Margaret River (Friday, December 3) and Mandurah/Peel (Friday, December 10). Delivered by Tourism WA, in partnership with the local TAFEs, the five-day program will upskill job seekers and link them with potential job opportunities. The final day of each program will feature an Employer Connect morning tea where employers can introduce their business, talk about any job opportunities and meet course participants. Employers interested in joining the morning tea can register via the links above or email for more information.


Applications open for Cyclone Seroja support

Applications for grants of up to $25,000 to support eligible small businesses directly impacted by Tropical Cyclone Seroja are now open. Funds will assist businesses with costs of cleaning up cyclone-related debris and restarting operations. The initiative is jointly funded by the Commonwealth and State governments and is open to those located within the 16 local government areas impacted by the cyclone. Visit the Small Business Development Corporation website for more information and to apply for the grant program.


State promoted to international audiences

Tourism WA’s USA team have been busy raising awareness of our State to international audiences at two recent events in September. The team promoted WA’s premium offerings at the first in-person ILTM Americas travel expo in two years. More than 60 one-on-one advisor meetings and networking opportunities were carried out at the event, which was held near Cancun. The US team was part of an Australia hub at the conference, which included Tourism Australia, Tourism and Events Queensland, Baillie Lodges and Southern World. Staff also recently attended the virtual 2021 Adventure Travel World Summit from September 20-24.  Hosted by Hokkaido, Japan, the event was an opportunity for one-on-one meetings with media and retail and wholesale adventure companies selling Australia. Our team connected with 13 prominent US journalists to keep WA front of mind until it is safe to welcome international visitors.


All trails lead to local tourism opportunities

Tapping into the tourism potential of trails around the State was among the topics discussed by Tourism WA representatives at the recent WA Trails and Recreation Forum. Held in Albany from October 13 -15, the State’s largest trails forum brought together more than 200 key decision-makers to examine the challenges and future of trails and recreation in WA. Our staff presented findings from Trails Tourism Market Research at the event to assist trails managers to learn more about marketing their trails to national and international tourism audiences. The research was co-funded and conducted in partnership with Australia’s South West. Information on the Jina: WA Aboriginal Tourism Action Plan 2021 – 2025 was also presented, which highlighted the importance of growing,developing and sustaining the Aboriginal tourism sector across the State. The conference aligns with one of the trails industry’s busiest periods as more locals holiday at home.


Viva Holidays WA Epic Adventures campaign

Tourism WA has partnered with Viva Holidays (Helloworld) to deliver a cooperative WA Epic Adventures campaign. The campaign aims to attract visitors and support the WA economy by showcasing the State’s bucket list destinations and experiences. Focused on Perth, Margaret River, the South West Edge, Ningaloo Reef, Broome and the Kimberley, the campaign will run throughout WA, Queensland, Tasmania, Northern Territory and South Australia. It will be promoted with advertising across TV, metro and regional press and social media, along with instore digital screens, flyers and trade media digital banners. The campaign is currently live and will run until November 4 2021.

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Nominations open for Grey Nomad awards

Tourism operators who offer an exceptional experience for mature age visitors can enter the Grey Nomad Awards. The national tourism excellence awards span 12 categories and can be entered online. Entrants will also receive judges’ feedback to help with developing their product and promotions for these visitors. Submissions close on November 8, 2021 with winners announced on the Sunshine Coast in March 2022. For more information or to submit an application, visit the Grey Nomad website.


Hospitality finalists in awards spotlight

Some of the stars of the WA hospitality industry have been recognised with a nomination in the 2021 AHA-Aon Hospitality Awards for Excellence. This year’s awards attracted a record number of entries, with more than 800 nominations across 40 award categories. Categories include the Tourism Initiative Award and WA’s Best Regional Hospitality Venue. The winners will be announced at Crown Perth on Monday, November 8. For the full list of finalists, go to the Australian Hotels Association Western Australia website.


ATEC's new Domestic Ready 2021 program

The Australian Tourism Export Council’s (ATEC) Domestic Ready 2021 program is available on-demand as a two-module webinar series. Presented by ATEC WA Branch Manager Deb Carr, the first module 'How Australians book domestic travel' covers topics including the customer journey, promoting to the Australian domestic market and building retention and loyalty. The second module 'How to work with the domestic travel trade' covers developing your unique selling point, working with the domestic travel trade, the travel distribution system, and selling during COVID. Visit the Eventbrite website for more information or to book.


Co-opted Director wanted to join WAITOC Board

The Western Australian Indigenous Tourism Operators Council (WAITOC) is seeking the appointment of a Co-opted Director to join the Board at their upcoming AGM. Applications are open to anyone to apply, including non-indigenous people. WAITOC is looking for a proactive and professional Board member with experience in the philanthropic area to fill the two-year term position. Those interested in nominating can find more information and the nomination form on the WAITOC website. For enquiries, contact Chief Executive Robert Taylor via email. Applications close on Friday, November 5.


Tourism Development Manager employment opportunity

Australia’s Golden Outback has an opportunity for an experienced tourism destination development professional to drive the tourism development of Esperance. The newly created Esperance-based role is the result of a partnership between Australia’s Golden Outback and the Shire of Esperance. The successful candidate will be a natural communicator and foster collaboration between key stakeholders. For more information, visit the Shire of Esperance website.




To list or update an industry event, please email


Join online travel virtual forum

October 22: Registrations are open for tomorrow’s ‘Journeys to Come’ Forum for travel and tourism sectors. The forum will be hosted by Catriona Rowntree for Australia’s travel and tourism sectors from 10.30am AWST to 11:30am AWST. For more information or to register, go to the Journeys to Come website.


Register for free Tourism Experience Workshop

October 26: Don’t miss out on your chance to enhance your tourism business with Tourism WA’s next Tourism Experience workshop in Narrogin. The workshop will include how to develop immersive tourism experiences in areas like Agritourism, Dark Sky Tourism and WA Wildflower Tourism. To sign up, visit the Narrogin workshop link on Eventbrite.


ATEC Restart Ready Roundtables

October 27: ATEC’s Restart Ready Roundtables will run from 2pm to 5pm at Crown Perth and offers members the chance to connect with ATEC, share business challenges and successful restart ideas. A networking opportunity will follow the discussions. Virtual registrations are also available. Register now or find out more on the Eventbrite website.


Destination Perth AGM

October 28: Destination Perth will hold its 2021 Annual General Meeting from 5:30pm, with registration from 4:30pm. The meeting will be held in the Cygnet Room at Optus Stadium, 333 Victoria Park Drive, Burswood. Those interested in attending should RSVP by email or call 9321 9120 by Thursday, October 21.


Registrations open for tourism workshops in Exmouth

November 8 and 9: Registrations are open for Tourism Council WA’s tourism workshops in Exmouth on November 8 and 9. Upskill your tourism business with the Tourism Fundamentals and Customer Service WAy workshops and enhance your growth and marketing strategy with the Marketing to the Domestic Traveller and Growing Your Business workshops. TCWA members have two free tickets to a Tourism Connect networking event following the workshops. To register, visit TCWA’s website.


Workshops in Margaret River

November 23 and 24: Upskill your tourism business with workshops in Margaret River on November 23 and 24 and receive important industry updates at the Tourism Connect networking event. TCWA’s new Business Sustainability Seminar, featuring industry experts, is also heading to Margaret River with members receiving two complimentary tickets to this event. For the full schedule of events and to secure your spot, visit TCWA’s website.