Since international borders reopened to Western Australia in March after COVID-19 closures, trade activities organised by the Department of Primary Industries and Regional Development (DPIRD) have been fast returning to pre-COVID levels. Most of this year has seen DPIRD doubling down in its support for agribusiness in their efforts to reconnect with buyers, strengthen their market position, and take advantage of export opportunities.
DPIRD's Manager, Primary Industries Trade, Joan Lim, said that during the height of the pandemic in 2020 and 2021, DPIRD worked closely with state and federal partners – as well as industry groups – to develop effective promotional strategies, including using online tools, to showcase WA's world-class agrifood products.
"Since the borders opened, we have been quickly returning to face-to-face activities with an increasing number of inbound and outbound trade missions and activities, although we continue to use many of the online strategies refined during COVID to support WA exporters," Ms Lim said.
"Over the last nine months, DPIRD has supported more than 100 WA agrifood businesses to participate in overseas trade missions and inbound missions."
Ms Lim said that with the trade and supply chain disruptions caused by COVID and, more recently, the war in Ukraine – as well as the resulting increased costs – it has been a very challenging time for exporters.
"Through DPIRD support for WA exporters at market engagements such as the India Invest and Trade WA Mission in August, Singapore Food and Hotel Asia 2022 in September, SIAL Paris and United Kingdom market engagement in September in partnership with Austrade, and Asia Fruit Logistica Thailand in November, we are once again out there promoting the very best WA has to offer on the world stage," she said.
Inbound trade missions this year have included a Korean food and beverage media visit, buyers from several different overseas markets such as Japan, Thailand and Singapore.
Working closely with federal, state and regional partners on a number of major market engagements, DPIRD activities planned for 2023 include Gulfood Dubai in February, FoodEx Japan in March, ThaiFex Anuga Asia in May, and taking Buy West Eat Best’s Plating Up WA to international markets.
For further information about these and other trade activities next year, please email firstname.lastname@example.org. Source and Photo: DPIRD [Western Australian Premium Food and Beverage stand at Food Hotel Asia Singapore, September 2022.]