Oregon's Hometown - Welcome Home

September 2022 Action Report

100th Anniversary of the Building of the Arch Bridge

On Saturday, October 1st, Oregon City and West Linn hosted the Arch Bridge Celebration. It was a perfect day to host a event on the bridge. A light breeze, excited visitors and dignitaries, and fun music made for a perfect event.

The Arch Bridge marketing committee, which is made up of both Oregon City and West Linn partners, worked hard to promote this event. In a coordinated effort on October 14th, Travel Oregon City, the City of Oregon City and the City of West Linn, triggered a social media "takeover" campaign promoting the event listing, videos developed by the Oregon Department of Transportation, and general historical facts about the construction of the bridge.

Attendance at this one time event was estimated to be 2000 visitors through out the time period the bridge was closed.

September 2022
Marketing Report

The numbers are coming in as we report the results of our marketing activity through social and digital media! If there is something you would like clarification on, more detailed information, or a report you feel would be beneficial to the Oregon City’s Tourism Industry, please email dgering@orcity.org.

Website

Visitors - Summer is winding down and the numbers were coming down as expected. Social media is still driving traffic to the website, and we are scaling back our Google Ads to one general campaign. We are about to roll out a new Shopping category so we will push another keyword driven campaign just in time for the holiday season.

Site Engagement -For the month of September we experimented with display advertising but the numbers were not even close to expectations. Even though it did drive some traffic to the website, the actual engagement was so poor, with an average session duration of 27 seconds and almost no conversion clicks to our partner websites. The dollar spent to capture more visitors did not justify continuing, due to such a low return on investment.

We did a paid social ad support for the "Who Was Here Before the Settlers Arrived" event at the Holmes House as our only Oregon City event outside of the promotions for the Arch Bridge Celebration.

Digital Marketing

Social Media

Facebook - Focus on Uptown tourism assets and the Arch Bridge 100th Celelbration

Posted 7 times - Reached 1709 FB users - 62 Likes - 204 Link Clicks - 3 Shares
2 Reels - 550 views

Instagram - Focus on Uptown tourism assets and events

Posted 8 times - Reached 7,153 Instagram users - 368 Likes - 5 Comments
Ran 13 Stories - Reached 745
2 Reels - 1061 views

TikTok - Focus on Uptown tourism assets and events - this a new social channel for Travel Oregon City

Meta Ads - These are the paid ads that ran on both Facebook and Instagram:

Arch Bridge Celebration (started on September 15) - Reached 64,842 users -
3,576 Likes - 10,672 Link Clicks - 174 Comments - 448 Shares

Who Was Here Before the Settlers Arrived - Reached 8,845 users -
232 Likes - 1,837 Link Clicks - 18 Comments - 34 Shares

Google CPC (Cost Per Click Ads)

Economic Development's Tourism Division has been working directly with Google to enhance and fine tune the Google Ad campaigns and we have seen an increased conversion rate with engagement by the visitors doubling in size.

General Keyword Identification Campaign - Smart Campaign

1399 Impressions - 149 Clicks to Site - 33 Conversions - 22.1% Conversion Rate

Other OC Tourism Stakeholder News

Travel Guides

Economic Development has started distributing Travel guides to local tourism partners. If you would like a supply of them delivered to you, please contact dgering@orcity.org.

Events in Oregon City

Do you have an upcoming event that you would like to have distributed to our network of contacts and calendars? Our goal is to make it easier for organizers to get the word out about their events.

Submit an Event