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18 November 2025
Western Australian
agrifood export eNews
New trade connections between Western Australian agrifood and beverage businesses and prospective customers have been forged over the past week at China’s biggest food and beverage trade exhibition.
The Department of Primary Industries and Regional Development (DPIRD) coordinated the WA Showcase display, featuring 24 local brands at the China International Import Expo in Shanghai, together with the Invest and Trade WA China Office.
Participating businesses included wine, beverages, seafood, honey, horticulture, fibre, apparel, and packaged goods.
DPIRD also supported the delegation with a market retail tour, business matching and information briefing sessions – opening the door to future trade relationships.
This is the fourth time WA has participated in the expo, which attracts more than 450,000 local and international buyers from throughout the world.
China remains WA’s largest market for WA agrifood, fisheries and forestry, with 2024-25 exports valued at $3.14 billion.
The China expo is one of a number of DPIRD supported trade exhibition initiatives promoting WA businesses this year, which has included HOFEX Hong Kong, Food and Hotel Asia Singapore, FOODEX Japan and Gulfood UAE.
Source and image: DPIRD
The countdown is on for Western Australia's celebrated technology and innovation showcase, West Tech Fest, which is returning to the State next month.
The Western Australian Government is the Premier Partner of the event, contributing $500,000 over two years in sponsorship. This support helps founders, universities, investors, corporates, and ecosystem builders to meet, share knowledge, and build relationships.
West Tech Fest runs from 8-12 December and will feature several major events for innovators and investors to attend across Perth, Fremantle, and Rottnest Island.
International representatives from countries such as the United States, United Kingdom, Singapore, Malaysia, Vietnam, India, Indonesia, Pakistan, and Thailand are also expected to attend West Tech Fest, with around a third of attendees being founders themselves.
More information can be found on the West Tech Fest website.
Source: WA Government | Image: iStock
The Department of Primary Industries and Regional Development is pleased to present this new Canada market familiarisation webinar, to be hosted by Scott Miller from specialist food consultancy Market Ready.
Scott brings deep expertise in helping international food manufacturers enter and grow in the Canadian market. His focus spans grocery, natural products, and brand building, including private label strategies.
This webinar will explore:
- The current state of Canada’s economy and grocery retail sector.
- Consumer sentiment around “Buy Canada” and implications for Western Australian brands.
- Why Canada presents a strategic opportunity compared to the US—including bilingualism and regulatory complexity.
- Pathways to market for Western Australian brands: finding partners, building supply chains, and navigating Canadian business culture.
Date and time:
Tuesday, 25 November 2025, 9:30 am - 10:30 am AWST
If you are keen to consider the Canadian market as an export option, please register now.
Source: DPIRD | Image: iStock
Please join an upcoming webinar that Incite is delivering in partnership with Saladplate, supported by Global Victoria, Trade Tasmania, Investment NSW, and Export Solutions.
Gain insights on this exclusive webinar from survey results of 4,600 leading food & beverage importer and distributor contacts in Incite’s network across the Asia Pacific region to get their insights on the current state of the sector.
This webinar aims on sharing practical advice for exporters wanting to enter and grow in these markets.
Major distributors in Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea, Australia, New Zealand, and Japan shared their insights on:
- Whether they are currently open to reviewing new distribution opportunities.
- In-demand and trending product categories.
- The most important factors when assessing new distribution opportunities.
- The most effective marketing activities for grocery brands.
- The biggest challenges in their imported food and beverage sector.
- Their outlook for the next 12 months for grocery and food service sectors.
- One piece of advice they could give to new brands trying to enter, grow and succeed in their market in 2026.
Date and time:
Wednesday, 19 November 2025, 11:00 am - 12:15 pm AWST
Please register to attend Leading Asia Pacific Importers and Distributors Share Their Views.
Source: Incite | Image: DPIRD
This webinar is a unique opportunity to access insider knowledge and practical guidance to grow your wine exports. You can learn about Central Europe’s growing wine-importing countries, the increasing consumer interest in premium international wines, and its thriving hospitality sector.
Our in-market experts will share exclusive insights to help you gain a competitive edge, including buyer preferences, pricing strategies, and emerging sales channels.
Ira Gielis, Director of Wine Logistics International, will talk about how to efficiently store and manage your stock within the European Union (EU), ensuring smooth supply to EU markets.
Key Topics:
- Regulations
- Logistics
- Market insights
Who it's for:
Wine exporters looking to export to Europe, with a focus on Central Europe.
It will also be particularly useful for wineries participating in upcoming events in Europe, including Wine Paris and Aussie B2B Wine Day 2026 in Prague.
Date and time:
Wednesday, 19 November 2025, 2:00 pm to 3:00 pm AWST
Please register your attendance via the Go Global Toolkit website.
Source and image: business.gov.au
Further information
Agribusiness, commercial fishing and aquaculture news from the Department of Primary Industries and Regional Development (DPIRD). If you have any questions or information to share, please email export@dpird.wa.gov.au.
Subscribe to Western Australian Agrifood Export eNews.
Important disclaimer
The Chief Executive Officer of the Department of Primary Industries and Regional Development and the State of Western Australia accept no liability whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.
Copyright © State of Western Australia (Department of Primary Industries and Regional Development), 2025.
