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TALKING TOURISM

Issue 794 Thursday, February 29, 2024                                              

 
 
 
 

Kaya ,

Last weekend’s WWE Elimination Chamber: Perth was one for the history books, as WWE’s most watched and highest attended Elimination Chamber event ever. More than 52,000 people packed into Optus Stadium on Saturday night – including around 16,000 out-of-state visitors – to watch some of the world’s most famous faces battle it out to a television audience of up to one billion homes across 165 countries, with footage from Western Australia’s tourism regions showcased globally throughout the broadcast. 

Elimination Chamber: Perth was proudly supported by Tourism WA and has generated millions of dollars in visitor expenditure for our state. It also placed WA in an unmatched global spotlight across last week as WWE Superstars highlighted their time in Perth to their collective social media audience of more than one billion people, with stars like Rhea Ripley, Logan Paul and Triple H further promoting Perth and Elimination Chamber through a national media blitz across all major news outlets. 

The unparalleled exposure delivered by WWE for Western Australia will deliver benefits for years to come, as we continue to grow global awareness of our state as a desirable holiday and world-leading events destination. 

In exciting news for WA’s cruise tourism sector and for increasing access to the Dream State, the Federal Government will progress the expansion of border services at the Port of Broome after this week approving work to secure First Point of Entry (FPOE) status. An FPOE status for the Port of Broome would be instrumental in growing the cruise sector in both Australia’s North West and across the broader state and will make our state a more attractive cruise destination with a new stop available to add to international cruise itineraries, which will bring more visitors to the Dream State. 

Carolyn Turnbull
Managing Director

 
 

WHAT'S NEW

 

Perth’s WWE Elimination Chamber breaks records
Last weekend’s WWE Elimination Chamber: Perth show has broken records, after 52,000 fans packed into Optus Stadium to watch five exhilarating matches. Saturday night’s event has been declared WWE’s most successful Elimination Chamber ever, both in terms of total attendance in Perth and viewer numbers worldwide. Thousands also attended a free fan and media engagement event on Friday at Optus Stadium, and tens of thousands of fans visited the official merchandise Superstore in Perth, complemented by Tourism WA activations throughout the city including themed lighting on landmarks and photo opportunities. Find out more
here. 

Enhanced border services at Broome’s port a step closer
The Australian Government will progress the expansion of border services at the Port of Broome after approving work to secure First Port of Entry (FPOE) status. Securing a future FPOE status for the Port of Broome would deliver significant benefits to the Kimberley tourism sector and the broader region and will make WA more attractive to international cruise lines, with a new port stop in Broome soon to be available to add to cruise itineraries. Find out more about the Port of Broome
here.

 

Tourism WA welcomes Routes Asia 2025
Malaysia Airports Holdings Berhad and Tourism Malaysia formally handed over hosting responsibilities for the Routes Asia conference to Tourism WA and Perth Airport in a ceremony today. Routes Asia, held in a different location each year, is a collaboration between airlines, airports and tourism authorities to drive development of Asia Pacific air services and continue to ensure future air connectivity across the region. Routes Asia 2025 will be hosted at Perth Convention and Exhibition Centre in Perth from 25 to 27 March next year. Find out more here.

Jetstar ‘Where Wine Meets Waves’ Sale
Travellers from Sydney and Melbourne have been invited to discover where wine meets waves in the Margaret River Region with a recent four-day tactical sale on Jetstar’s direct flights to Busselton-Margaret River. The campaign was promoted through various channels including TV, video on demand, radio, and social media, as well as Jetstar’s owned channels and was successful in driving uplifted interstate visitation to the region. The three-times-weekly service from Sydney to Busselton-Margaret River will commence on 26 March 2024. Find out more
here. 

 

Fee waiver to support operators in WA national parks
The WA Government will slash costs for tour operators conducting business in Western Australia's national parks and conservation reserves from July 2024, in a boost for WA’s tourism industry. More than 400 tour operators are set to benefit from the four-year trial, during which annual fees for T class licences will be waived. The trial will benefit licensed operators offering a range of tourism experiences, including boat and bus tours, mountain biking, and hiking and walking in WA's national, marine and conservation parks and reserves. Read more
here. 

Tourism Emissions Reduction Program launched
A new program designed to help tourism businesses reduce their emissions has been launched today by Tourism Council WA. The Tourism Emissions Reduction program is an easy-to-use online tool designed for small to medium tourism businesses, enabling them to undertake an online emissions assessment and develop a bespoke emissions reduction plan. Tourism businesses can show visitors their commitment to improving sustainability by displaying their waste and emission reduction measures via a link or QR code on their website. Find out more
here. 

 

TCWA’s new Member Spotlight event
Tourism Council WA has launched a new Member Spotlight event series, giving members the opportunity to experience new and updated tourism products for free, as well as catch up with industry colleagues in a relaxed networking setting. The first event will showcase The Lagoon, a new resort-style pool at Perth's Outback Splash in Bullsbrook. Click
here to learn more. 

Perth social media workshops
Registrations are closing soon for Tourism Council WA’s Perth workshops, which take place on 5 March. The
Optimising Instagram for Tourism Businesses workshop will provide hands-on experience, and help participants produce an Instagram strategy for their business. The Advanced Social Media for Tourism Businesses workshop will explore how to refine and optimise a business’ online promotion, best monitor online reputation and manage reviews, and provide resources for staying on top of changes in the rapidly evolving space of online promotion. Click here to register. 

 


Looking for staff?

Register your tourism and hospitality job vacancies for free on westernaustralia.jobs 
to take advantage of the initiatives being delivered as part of Tourism WA's

Tourism Workforce Development Program. 

 

INDUSTRY EVENTS

 

March 7 – Australia's North West Tourism Roadshow | Broome/Nileribanjen
March 13 – Destination Australia | Sydney, NSW, Australia
March 14-17 – 109th National Assembly of Skål International Australia | Perth/Boorloo
March 15 – Talking Tourism Business Forum | Darwin, NT, Australia
March 15 – Australian Tourism Awards | Darwin, NT, Australia
March 21-24 – Perth Caravan & Camping Show | Perth/Boorloo

For information on upcoming industry events, visit our corporate website. 

 

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