VIEWS

The disruptors are stepping up a gear – radio needs to move on 

Radio must take steps to innovate and co-opt disrupting forces if it is to reach and monetise younger audiences, says Andrew Ladbrook, O&O's Head of Strategy.

Ad minutage rules: a welcome return to evidence-based policy-making

A couple of weeks ago, Ofcom came to a decision on advertising regulations that could save multichannel broadcasters anything up to £150m a year, and the wider TV sector several years of disruption. O&O carried out independent analysis for COBA to help inform the debate.

...and avoid deal-related confirmation bias

Explore how O&O's Red Team can support your next investment decision.

LLM-driven content discovery

Can Chat GPT make your streaming service as user-friendly as Netflix?

Before long, the rise of Large Language Models (LLMs), such as Chat GPT, will empower even the smallest streaming platforms with computational capabilities formerly reserved for industry giants. O&O's Henry Williams explores the potential of LLMs and AI in streaming, and how O&O can help you develop an appropriate LLM strategy.

Audio

The O&O team who produced the recent Ofcom report, "Understanding the UK's TV Production Sector", talk about their methodology and their thoughts on the sector's future.

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