No images? Click here
Oregon's Hometown - Welcome Home
July 1-15, 2022 Action Report
OC Event Promotions on KATU
Oregon City Tourism arranged with KATU to feature both the First City Celebration and the Oregon Trail Brewfest on their AM Northwest (9AM Show) and Afternoon Live (2PM Show). The First City Celebration's broadcast was on 7/15 and the Oregon Trail Brewfest's TV appearance will happen on 7/22
Congratulations to the Downtown Oregon City Association and to OC Brewing for what we believe will be successful events!
Debut of the OC Travel Planner & Travel Guide!
We are very excited about the new Oregon City Travel Planner and Travel Guide to hit the streets in July. The Oregon City Visitor Guide will premiere at the First City Celebration event on July 16th and the OC Travel Planner will make its initial appearance at welcome centers across the State very shortly within the month.
The Travel Planner will be distributed through a partnership with Travel Oregon and Mt. Hood Territory. It will also be available for order on the travel Oregon City website.
KATU Outdoor Recreation :30 Ad Spot
The light on Oregon City’s tourism opportunities gets brighter with another new TV ad on KATU, that features outdoor recreation within the community. The TV commercial highlights Oregon City’s eNRG Kayaking, FishDR, Oregon City Golf Course, as well as off-road biking and trails at the new Newell Creek Canyon Nature Park.
June 2022 Marketing Report
The numbers are coming in as we report the results of our marketing activity through social and digital media! If there is something you would like clarification on, more detailed information, or a report you feel would be beneficial to the Oregon City’s Tourism Industry, please email dgering@orcity.org.
Website
Visitors - Summer visitation is up since April. Our digital marketing efforts are beginning to show results. Please keep in mind the low numbers in January and February are due to a lack of analytics in place at that time. Also, please note at the time of this report, we are already trending even higher for July!
Engagement - This is a measure of how many visitors actually clicked on an out-bound link to our partners website. In this graph you can see that we did not have engagement tracking in place until April. July's numbers are already surpassing June!
Digital Marketing
Social Media
Facebook - Focus on Uptown tourism assets
Posted 14 times - Reached 11,261 FB users - 269 Likes - 1137 Link Clicks - 27 Shares
Instagram - Focus on Uptown tourism assets and events
Posted 14 times - Reached 3105 Instagram users - 225 Likes - 23 Shares
Ran 4 Event Stories - Reached 553 - 12 Links Clicked
Meta Ads - These are the paid ads that ran on both Facebook and Instagram
Ran 3 Ads - Reached 8303 users - 95 Likes - 298 Link Clicks - 9 Shares
Google CPC (Cost Per Click Ads)
General Keyword Identification Campaign - Smart Campaign
1336 Impressions - 107 Clicks to Site - 26 Conversions - 24.2% Conversion Rate
Historic Sites Campaign - Smart Campaign
2851 Impressions - 76 Clicks - 7 Conversions - 9.2% Conversion Rate
Other OC Tourism Stakeholder News
Don't forget to save the date for the next quarterly Tourism Stakeholder Table:
September 14, 2022 at 6:00PM
Main Topic: 2023 Spring/Summer Planning
Oregon City Hall - Commissions Chambers
625 Center St,. Oregon City
Events in Oregon City
Do you have an upcoming event that you would like to have distributed to our network of contacts and calendars? Our goal is to make it easier for organizers to get the word out about their events.
