Content partnership inspiring New Zealanders to visit WA

A new Tourism WA and New Zealand Herald content partnership with Tourism Australia is inspiring New Zealanders to plan a WA holiday. The partnership includes a series of articles in the NZ Herald about touring around WA, epicurean experiences in Perth and the Swan Valley, Kimberley adventures and the Coral Coast Highway. Digital banners, paid social and videos link through to westernaustralia.com for more travel inspiration. 

We want to hear from WA travel agents

We’re inviting travel agents to complete our WA Travel Agent Connect Survey. The survey results will help us develop a new WA travel specialist engagement program. The program will build on relationships between Tourism WA, the retail travel industry and tourism operators through destination education, networking opportunities and joint tourism marketing initiatives. WA agents can complete the survey here while interstate agents can take the survey here.

Chinese New Year celebrations continue

Inbound Tour Operators and airline partners were among attendees at an industry Chinese New Year luncheon hosted by Tourism WA. Held on Tuesday, the event celebrated and welcomed the Year of the Tiger and focused on re-engaging, listening, and understanding the continued challenges of the COVID-19 pandemic. Before the onset of COVID-19, Singapore, Malaysia and China made up three out of the top five markets for leisure spend and visitation to Western Australia.

Intrastate coverage for Perth and the South West

WA’s Margaret River region and Mandurah have been highlighted in The Sunday Times Travel section. The result of a Tourism WA-hosted famil in November, the two-page feature showcased the range of experiences available to locals on their doorstep. Bookable tours profiled included Busselton Jetty, Cape Naturaliste Lighthouse and Salt and Bush Eco Tours in Mandurah. The Sunday Times has a print distribution of 168,008.

Aboriginal cultural performances kick off at WA Museum

The Nyumbi celebration dances recently kicked off at WA Museum Boola Bardip, with the first three performances proving popular. Visitors experience the celebration of Noongar culture through a smoking ceremony, followed by song and dance by a different Aboriginal performance group each week. Nyumbi, which means celebration dance in Noongar, will continue every Saturday at 11am outdoors at the museum. The event is proudly presented by WA Museum and Tourism WA, supported by City of Perth and produced by Karla Hart Productions.

Calling creatives for exciting new artwork project

Creatives can apply to be part of a Public Artwork project at WA Museum Boola Bardip. The successful applicant will deliver content for two external digital screens at the museum, highlighting the diversity of Aboriginal art and culture in WA. WA Aboriginal visual artists, arts workers, filmmakers, animators, producers, curators or non-Indigenous creatives who work closely with Aboriginal creatives and communities are encouraged to apply. Applications close on March 24, 2022. Find out more here.

Last chance to register for Esperance Agritourism workshop

Australia’s Golden Outback, in partnership with Tourism WA, will hold an Agritourism Workshop in Esperance on February 16. Attendees will learn how to develop and promote immersive agritourism experiences through industry and consumer research insights. The workshop is designed for businesses interested in developing or enhancing their current business model using tourism to generate additional income. To secure a spot, go to the Eventbrite website.

Have your say on short-term rental planning policy

Tourism businesses can still provide feedback on the management of short-term rentals. The draft Position Statement: Planning for Tourism and associated guidelines outline proposed changes to how short-term rental accommodation will be run in our State. Feedback can be provided through the Department of Planning, Lands and Heritage website. There is also a second public survey on the proposed registration scheme for short-term rental accommodation.