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        How will the media, sports and entertainment sectors evolve? 
      
        Using evidence from 2023 (in true O&O style), Mark Oliver and Sean McGuire outline in detail how these sectors will fare in 2024, and beyond   
        
        
          
        
            
      
         Can home-grown talent increase your fanbase? 
      
        As teenage sensation Luke Littler turbocharges interest in darts, Joe Topping and Charlie Catterall explore how the success of individual athletes can be best harnessed   
        
        
          
        
            
      
        The New York Times vs OpenAI: the next frontier for fair value 
      
        Henry Williams dissects why the NYT has decided to take a stand and why others are following...   
        
        
          
        
            
      
        Celebrating 20 years of the Terms of Trade 
      
        As befits a January newsletter, Mark Oliver looks back at how the Terms came about and forward... what lessons can be learnt for the future?     
        
        
          
        
            
      
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