Mapping the changing retail landscape.
Location Intelligence
Mapping the changing retail landscape
The pandemic has acted as a catalyst to business change, so adapting to the new retail landscape is vital for any business in order for it to survive. Location intelligence can help businesses to weather uncertainty and adapt to, or even thrive from, change. We've built up a large library of examples of companies doing just that to inspire you. Whether you are a:
- New or aspiring business owner with a great idea but little customer data. Creating a demographic model of your ideal customer, then mapping real-world locations of these groups will tell you where your business will be most likely to thrive.
- Franchise looking to expand and create new territories that are large enough to be sustainable and improve your service offering, but don't cannibalise customers from existing sites.
- Large business looking to rationalise your network to make it more robust, or expand further and map the competitive environment to find opportunities for growth.
Take a look at our growing library of case studies to find ideas and inspiration to help you to thrive in the new business environment.
World GIS day
17 November is World GIS Day. This is great if, like us, you spend everyday working with Geographical Information Systems, but confusing for most people as they ponder why #WorldGISDay is trending. So we've created a quick overview of what exactly a GIS is. Perhaps once you have read it, some of our enthusiasm about the abilities and benefits of GIS analysis will rub off on you. Either way, happy GIS day!
The winner is...!
If you came to see us at Brand Yorkshire last month, you will have seen the mouth-watering luxury hamper on our stand. Well, not only did we resist consuming it ourselves, but we drew a winner for our prize draw from those who came to see us on the day. We are pleased to announce that Steve Lee of Accentia Franchise Consultants was the winner. Congratulations Steve!
Product news:
New Prospex data pack
Users of our Prospex GIS will be hearing from us soon about the latest data pack release. This release brings refined drive times and the latest postcode network to the software. This will make all of the difference to your territory management and other advanced functions.
TimeTravel Update:
The 2021 TimeTravel data update takes into account:
- the latest road network changes from the last year
- changes to the UK's postcode geography from new builds and redevelopment. We've seen an additional 9 postcode sectors introduced in the last year
- there has been a net reduction in average road travel speeds, so drive time calculations have been reworked to allow for this trend.
We will be contacting existing TimeTravel users shortly, to let them know how they can access the new dataset.
