No images? Click here
Nambucca Valley
Tourism Industry News
Industry Event Recap
A big thanks to all those who joined us at the Tourism Industry Networking Event in Macksville on the 12th February.
It was fantastic to see so many familiar faces and make new connections.
Glenn from NPWS provided a comprehensive update on the Great Koala National Park and what it means for local operators and business owners. Jan provided an update on the Destination Branding project and next steps.
You spoke, and we listened.
The ATDW is an industry built resource that connects your business with high visibility platforms such as Visit NSW.
The single fastest way to gain exposure for your tourism business is to have it listed on the ATDW, but setting up a profile is not entirely straightforward.
So we're hosting a practical workshop to guide you step by step through setting up or improving your ATDW listing.
The workshop will be held in early April (date TBA). Register your interest below.
Want professional photos of your business?
EOI closing soon
We are hiring a professional local photographer to of local businesses and tourism operators in March. All you need to do is register your interest via the EOI form below and attend our ATDW workshop. All qualifying businesses will be added to the schedule for photography.
Why is all of this important?
When the Destination Branding project wraps up in a few months, we will immediately begin the process of designing a tourism website for the Nambucca Valley.
This website will become a central resource for visitors and locals to acccess information about venues, events, activities and updates - and all of the data will be drawn from the ATDW.
To ensure that your business is a part of this process, you'll need to set up an ATDW profile - so why not do it with us, and get some fresh new photos to use for it?
Mind if we drop by?
Every quarter we take our team of volunteers on a tour around the region to familiarise them with local businesses and tourism operators.
We are planning another famil day for March/April. Date TBC. Can we visit you?
Tourism Events
Tourism Australia:
Destination Australia
19 March 2026
Melbourne, VIC
Gain insights and updates from industry leaders as we explore how we can continue to evolve the depth and breadth of Australia's tourism offerings, and we will look again to how we collaborate to ensure the competitive and sustainable growth of our sector.
Ecotourism Australia: Global Sustainable Tourism Summit
2-5 June 2026
Gold Coast, QLD
Explore how the Australian visitor economy can champion the four pillars of sustainability: driving positive environmental outcomes, protecting and celebrating culture, creating meaningful socio-economic benefits, and building resilient, future-focused businesses.
29-30 July 2026
Coffs Harbour
The North Coast Tourism Symposium is a full-day conference where industry leaders will gather to celebrate and showcase the innovative, entrepreneurial, and sustainable practices that are actively transforming our visitor economy for future success.
This year’s Symposium, themed “From Vision to Visitor Ready: Distinctive Places, Shared Future” is designed to both inform and inspire, providing industry-leading insights, actionable strategies aligned with the NSW Visitor Economy 2035, and meaningful networking opportunities.
Free Training & Resources
from Tourism Australia
Beyond pretty pictures
Friday 27 Feb - 11am
Tourism Australia’s, Head of Social Media and Content lifts the lid on how Tourism Australia has pivoted their social media strategy to cut through the sea of sameness and build consideration for a trip Down Under.
Thriving in the New Search Landscape
Friday 6 March - 11am
Website clicks are dropping as AI begins answering traveller questions directly on the search page. Learn how to reclaim your visibility and create the high-authority content that AI gatekeepers prioritise.
AI in the Tourism Industry
Friday 13 March - 11am
The final webinar session will feature members of our industry who are already experimenting with AI.
The panel discussion will give real examples and applications.
Have Your Say:
Great Koala National Park
The NSW Government is seeking community input to shape recreational opportunities in the proposed Great Koala National Park on the NSW Mid North Coast.
Let's get social
Follow our new accounts @discovernambuccavalley
Tag us in your posts so we can share what you're up to!
