Mr. Ahmad Issa's start of year message

Dear Valued Clients, Partners and SETRA Family Members,

I would like to first take this opportunity to wish you and your loved ones a Happy New Year 2024, may this year be full of blessings and prosperous endeavors. 
As SETRA completes its 30th year of operations, we look back with pride at our journey and the
milestones we have achieved. We are delighted to have contributed to the Kingdom’s IT infrastructure
development through excellence, innovation, digitization and a customer first approach.
Whether it is our team members, partners or clients, the human capital has been our most invaluable investment, playing a major role in our success. I will take this opportunity to personally thank each and every one of SETRA’s employees who have shown dedication and enthusiasm throughout our journey, we couldn’t have done it without you. Reflecting back, the corporate world picked up in 2023 with a major return to business as usual. Through our participation in exhibitions, summits and job fairs, hosting roadshows, and multiple staff trainings, we were delighted to reconnect and meet with our partners .

 

We emerged stronger, providing solutions to a wide array of clients in hospitality, health, banking, transportation, educational and residential sectors. Moreover, and in line with our customer first approach and the continuous drive and commitment to implement digital transformation, we have taken big steps towards digitizing our operations and much more is expected to come in 2024. Digital Transformation will remain one of our core strategies. 
As we step into 2024, we renew our commitment to our people: One of our main goals will be to
continue to develop the skills of our team members, in line with the Kingdom’s directives to expand the
knowledge and skill set of those who make everything possible, bringing us closer to align with Vision 2030.
The famous quote says, “Change is the only constant”. Amidst the ever-evolving landscape of the Saudi Arabian market, and with the Kingdom’s outstanding win to host Expo 2030, we will be dedicated to
take every challenge as an opportunity for learning and growth and will build on the flexibility & adaptability we have acquired over the years to keep moving forward.
Thank you for contributing to our success, and we look forward to further thrive and prosper together. 

 

Our commitment to delivering high-quality results and exceeding client expectations has been instrumental in securing prestigious projects across the Kingdom. As a result, we have solidified our position as a trusted partner for both local and international clients seeking innovative solutions.

Riyadh Boulevard Hall Project

The Riyadh Boulevard Hall is set to become a prominent venue in the region, attracting high-profile events and exhibitions. SETRA's collaboration with Khatib & Alami allowed us to seamlessly integrate the Airedale Precision Air Conditioning Units into the hall's infrastructure, guaranteeing optimal performance and comfort for all attendees.

 

Qasr el Hukm Project

The supply, installation, testing, and commissioning of the Building Management System and Control System at Qasr Al Hukm in Riyadh was awarded to SETRA. Our extensive experience in implementing similar projects and our commitment to quality were key factors in securing this contract. We are confident that our solution will not only meet the project specifications but also exceed customer expectations, setting a new standard for building management systems in Riyadh.

 

Al Murabba Towers Project

SETRA was awarded the supply, programming, testing & commissioning for Fire Alarm & Voice Evacuation Systems at Al Murabba Residential & Business Towers in Riyadh. Our preferred brand for this project is Simplex. Additionally, our partnership with Abdullah Al-Muhanna Office as the consultant further strengthens our commitment to delivering exceptional results.

 

Metro Line 2 Project

The Riyadh METRO Line-2 project intends to improve Riyadh's transportation infrastructure by building a new metro line. SETRA was awarded the supply, termination, testing, and commissioning of a linear heat detector system throughout the tunnels of the King Abdullah Road metro stations in Riyadh. For this cutting-edge technology, we have chosen AP Sensing as our supplier.

 

Our meeting with our partners Schneider Electric at our headquarters in Riyadh, reinforcing our long-term partnership and planning for future successes. During the meeting, we discussed new opportunities for collaboration and explored innovative solutions to further enhance our partnership. We also reviewed the progress of ongoing projects and identified areas where we can leverage each other's strengths for mutual growth.

 

Road shows

SETRA in collaboration with Belden held three roadshows in Khobar, Jeddah, and Riyadh to promote their latest networking solutions. A diverse audience of IT professionals, industry experts, and decision-makers from various sectors attended the roadshows. Participants had the opportunity to learn about the cutting-edge technologies offered by SETRA and Belden, and how these solutions can enhance their network infrastructure for improved performance and security.

 

Simplex Training

Our maintenance and installation teams completed a comprehensive training by Simplex in our Riyadh Headquarters. The training covered the best tools and practices for safety and security of our clients and their assets in all types of situations. During the training, our teams learned how to effectively handle emergency situations and implement preventive measures to minimize risks.

 

Airedale Training

Our maintenance team received hands-on experience at the Airedale training in Dubai. The training covered operating and troubleshooting the Easicool EVO² product, effectively using the Helix controller and display, downloading control strategies, and using special control tools for performance optimization. 

 

Breast Cancer Awareness Campaign

Breast cancer awareness month aims to educate women about the importance of regular screenings and self-examinations. This October we raised awareness through the distribution of roses to all our female colleagues & reminded them the importance of regular screenings.

 

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SETRA - Saudi Electronic Trading and Contracting Company

Riyadh Office

As Sulimaniyah

T +966 11 206 3377

PO Box 60712, Riyadh 11555

Saudi Arabia

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