Dear Friend,

Happy September.

No matter where you look, it seems that the media world is discovering The New Longevity, the social movement of our lives. Whether it is the New York Times, Wall Street Journal, or Netflix, the subject is starting to permeate into the cultural zeitgeist.

While that's encouraging, there is still a lot of inherent ageism in the reporting. The focus continues to be on stepping back and reflecting on life, as opposed to reinvention and creating a dynamic second half of life. There are still too many stereotypical images and words that identify the over 50 crowd who are becoming like no other group that have lived on planet earth. So many of this group are tech savvy, fit, engaged, trying new endeavors, adventurous, and by no means brand loyal. And by the way, they have a lot of money to spend. Here's a stat: the 50+ American spends $8.3 trillion a year, and would be the third largest economy in the world as defined by GDP.

As readers of this newsletter, you have identified as one of our "Re-Imagineers", joining this community to learn more about how you can redefine your life in exciting ways in the New Longevity. I'm excited to tell you that we have just completed a national study about people like you. These are breakthrough findings that have never been surfaced before and we'll be sharing the news with you over the next few months.

A lot will also be revealed at our ROAR forward summit in November. While we are inviting our sponsors, ROAR Report Subscribers and companies that have supported our efforts, we will have a fixed number of seats for the readers of this newsletter. If you'd like to enter the sweepstakes to attend, click below...

NO PURCHASE NECESSARY TO ENTER OR WIN. Re-Imagine the Second Half of Life Summit. Sponsored by ROAR forward LLC. Beginning September 26 at 12:01 AM (ET) through October 10 at 11:59 PM (ET), go to https://bit.ly/REIMAGINESWEEPS on a computer or wireless device and complete the entry form pursuant to the on-screen instructions. 10 winners will be picked randomly to win one pass each to our annual Summit on Thursday, November 9, 2023 in New York – a half day of in-person panel discussions on the New Longevity in New York City (retail value $150). TRAVEL NOT PROVIDED. Important Notice: You may be charged for visiting the mobile website in accordance with the terms of your service agreement with your carrier. Odds of winning will depend upon the total number of eligible entries received. Must have reached the age of majority and be a legal resident of the 50 United States, the District of Columbia or Canada (excluding Quebec). Void in Puerto Rico and where prohibited by law. Sweepstakes subject to complete official rules available here.

This month, we are introducing you to some incredible women who define the Re-Imagineer ethos. They have moved into the second half of life with new professional paths that will surely inspire you. Kathy Griswold even did her Reimagination with her daughter! Separately, when you watch this month's video, it will put a major smile on your face. It may even make you get teary (spoiler alert).

As always, it is our goal with this letter to give you valuable information in health and wellness, financial well-being, and insights as to how you can have a lifespan/healthspan that will take you to 100 years old!

You can always find more on ROARforward.com, my LinkedIN profile, as well as the ROARforward social media.

Spread the word on the New Longevity. You are one of the frontrunners in this exciting movement. Collectively we can change the world.

Let's ROAR!