Shawn Nelson

Hello Friend,

Have you ever looked around and thought, there’s an opportunity here? I just don’t know how to tap into it? We’re diving into that today, inspired by my conversation with Mark Cuban on the Let Me Save You 25 Years podcast.

Listen to the episode here.

LISTEN NOW

The Story: “There Are a Million Ways to Make a Million Bucks”

On the podcast, Mark Cuban shared a fundamental truth: every product, every service, every idea you see around you is backed by businesses—some small, some massive. From the coffee in your hand to the app you’re reading this on, someone saw an opportunity, sold it, and built something. It starts with curiosity, grows with capability, and thrives with the ability to sell.

In our conversation, we talked about sales as the ultimate skill. Whether you’re selling a product, a service, or even just your own ideas, knowing how to sell is what transforms an idea into a reality. Mark emphasized, “If you want to succeed, learn to sell. Start by selling someone else’s product to understand the craft, then build your own.”

This resonated deeply with me, taking me back to the early Lovesac days. Before we had stores or investors, it was just me, my team of friends and family, and a van full of Sacs. We weren’t just selling beanbags (that weren’t beanbags); we were convincing people to reimagine their living rooms, to see their space as something with the potential to be more than they thought it could be.

Learn more about the early Lovesac days and continuing journey here.

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Why Selling is Everything

Whether you’re launching a new product or convincing someone to join your mission, selling is about creating connections, building trust, and solving problems. Here are three traits Mark highlighted that every entrepreneur (or aspiring one) needs to master:

  1. Curiosity: Always ask questions and look for opportunities others miss.

  2. Capability: Hone your skills relentlessly. Become the expert.

  3. Sales Ability: Learn how to communicate value effectively.

These traits are not just for sales professionals—they’re life skills. They’re what keep you moving forward, even when things feel impossible.

How to Start Making Your Million

Here are three actionable steps to take from today’s lessons:

  1. Find Your Passion: If you’re not excited about what you’re building, it’ll show. Passion fuels persistence, especially when the going gets tough.
  2. Learn to Sell: Start small. Sell something simple and focus on improving your pitch every time.
  3. Embrace Technology: As Mark shared, AI and automation are reshaping industries. Learn how to integrate these tools into your ideas and processes.


Final Thoughts: Passion Meets Grit

One of Mark’s most powerful takeaways was simple yet profound: you’ve got to love what you do. Passion doesn’t mean every day will be easy, but it’s what pushes you through the challenges. As I’ve learned through the Lovesac adventure, grit and resilience go hand in hand with enthusiasm.

What’s one opportunity around you that you could start tapping into today? Let me know—I’d love to hear about it.

 

Until next time,
Shawn D. Nelson

 

P.S. Don’t miss this episode of the podcast. Mark’s insights are invaluable, and they just might help in saving you 25 years.

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Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story
Mistakes, Miracles, and Lessons from the Lovesac Story
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PRAISE
Let Me Save You 25 Years is a highly entertaining read filled with valuable lessons for anyone starting a business.
Sir Richard Branson
Sir Richard Branson
Founder of the Virgin Group
Full of roll-up-your-sleeves advice and infectious optimism, Shawn Nelson’s story and wisdom proves it’s never the wrong time to start pursuing your purpose.
Daniel H. Pink
Daniel H. Pink
#1 New York Times bestselling author of The Power of Regret, Drive, and To Sell Is Human
Shawn and I met while crossing between two hot air balloons 10,000 feet in the air.That pretty accurately describes what owning your own business is truly like... terrifying, risky and not for the faint of heart! In Let Me Save You 25 Years, Shawn really captures the essence of what it takes to be an entrepreneur in a uniquely candid way.
Sara Blakely
Sara Blakely
Founder & Inventor, Spanx
I’ve known Shawn since my Utah Days in 2003. He is a leader and a winner. If you are winner, this is you're kind of book
Coach Urban Meyer
Coach Urban Meyer
Let Me Save You 25 Years is a valuable read filled with lessons that are gold! A confidence builder for any entrepreneur who worries that they are the only one who has had to push through challenges on the road to success. Shawn Nelson does a brilliant job of showing us all how important it is to live each day with an undaunted mindset and push forward.
Kara Goldin
Kara Goldin
Founder and Former CEO, Hint Inc.; Author of WSJ Bestseller Undaunted; Host of The Kara Goldin Show
I think this is a great book because Shawn’s a Mavs season ticket holder!
Mark Cuban
Mark Cuban
Owner, Dallas Mavericks
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