Welcome to your moment to ROAR!

ROAR is all about taking a second look at your life. We noticed you haven’t opened up your newsletter yet and wanted to give you another opportunity to make every moment count this month.

Issue # 01

Dear Friend,

Welcome to the most significant social movement for the rest of your life, one where you will witness profound changes all around you.

As more people reach 50 and realize that they may live another 40 or more years, they are challenging everything that they were told that they are supposed to do in the second half of life.

It’s a people’s revolution.

This group will start new careers, create new lifestyles and find new loves after 50. They will fight the inherent ageism in our culture that is prevalent in entertainment, advertising, and the workplace. They will be the “Reimagineers” who pioneer that 60 is the new 60 and 80 is the new 80!

By 2030, one in five Americans will be 65 or older and they are rejecting the script that has been handed to them. They are more active, tech-savvy and wealthy than any other generation before them and plan to flex those muscles. Over the next 20 years, they will either spend or pass on over $50 trillion in assets in ways that satisfy them. As a group, they will reshape everything, as they challenge the status quo and rewrite new rules for them and generations that follow.

They will choose to age at home thanks to medical breakthroughs and technology and will become entrepreneurs launching new businesses and nonprofits.

They will challenge government policies and corporate ageism and shame institutions that don’t get on board with their new sensibility. They will run marathons and climb mountains and defy the outdated images of what it means to live longer. And they will create new ideas of beauty and wellness, as well as how to have a long and healthy sex life.

This is the battle cry of ROAR, the manifesto for the new tomorrow.

As we launch this monthly newsletter, we hope that you will share it with family and friends and colleagues. There is more to come in the ROAR world, as 2022 unfolds.

Let’s get ready to do it together.


Jan 25, 2022
The Profound Effect of Americans Living Longer Lives
Read More
Jan 13, 2021
Let’s stop saying that 60 is the new 40!
Read More
Nov 3, 2021
Hey Marketers, wake up to the revolution that’s happening right in front of you!
Read More
Meet a Re-Imagineer
McGarvey Black
McGarvey Black
Author of I Never Left, The First Husband, and Without Her Consent
Read More
Randy Boyd
Randy Boyd
President of The University of Tennessee System
Read More
ROAR by the Numbers
In the U.S., as many as half of today's 5-year-olds can expect to live to the age of 100 and this may become the norm for newborns by 2050!
The Stanford Center for Longevity at Stanford University has just published "The New Map of Life" which has identified that the 100-year life is already here. Click here to see the study.
Resources to ROAR Into Your Next Chapter
How to Make Every Moment Count Starter Kit
How to Make Every Moment Count Starter Kit
How to Make Every Moment Count Starter Kit
Exclusive access to tools that help you to reimagine the next chapter of your life.
In this free webinar and companion guide, I’ll show you a new perspective on what life over 50 can look like:
Rekindle a dream or start a new journey
Start a new career or launch a business
Find new love, romance, or relationships
Prioritize learning or go back to school
Venture into brand new ways of living
Take a Moment
“We have two lives and the second one starts when you realize that you only have one.” —Mario de Andrade
One more thing...
I've been to 124 countries. Here are 10 places that you must put on your list.
ROAR into the second half of your life (before it's too late)
ROAR into the second half of your life (before it's too late)

In ROAR into the Second Half of Your Life - Before It’s Too Late, longtime publishing executive and author Michael Clinton offers those considering midlife transformation a proven process to achieve a passionate and fulfilling life. With expert insights and actionable techniques, the book offers an empowering path for reimaging and embracing your future through a dynamic process called ROAR:

Reimagine yourself
Own who you are
Act on what’s next
Reassess your relationships

Michael shows readers how to ROAR into their future. Demonstrated through his own example, along with tips, resources, and true stories from over forty people who didn’t let their age or other setbacks stop them, readers will aspire to pursue their goals and get back to a life well-lived. Prescriptive and inspiring. ROAR will motivate, entertain, and transform readers.

I'd love to hear from you
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