Dear Friend,

Welcome to the most significant social movement for the rest of your life, one where you will witness profound changes all around you.

As more people reach 50 and realize that they may live another 40 or more years, they are challenging everything that they were told that they are supposed to do in the second half of life.

It’s a people’s revolution.

By 2030, one in five Americans will be 65 or older and they are rejecting the script that has been handed to them. They are more active, tech-savvy and wealthy than any other generation before them and plan to flex those muscles. Over the next 20 years, they will either spend or pass on over $50 trillion in assets in ways that satisfy them. As a group, they will reshape everything, as they challenge the status quo and rewrite new rules for them and generations that follow.

This is the battle cry of ROAR, the manifesto for the new tomorrow.

As we launch this monthly newsletter, we hope that you will share it with family and friends and colleagues. There is more to come in the ROAR world, as 2022 unfolds.

Let’s get ready to do it together.