Dear Friend,

Welcome back to another edition of our newsletter! In this dynamic industry, staying competitive means staying informed and adaptable. The topic we are highlighting delves into the recent shifts brought about by Senate Bill 1490 and updates to Google Business Profiles, exploring how these changes are reshaping the landscape of online interactions between restaurants and customers.

We hope you find the content provides you with valuable insights and practical strategies to help you navigate these changes effectively, ensuring that your business stays ahead of the curve.

For expert guidance and personalized solutions tailored to your unique needs and goals, don't hesitate to reach out to CrowdBoost today.

Perry Aston
CEO, CrowdBoost Marketing

Food Delivery: Stay Ahead of Regulatory & Online Changes

Understand the implications of Senate Bill 1490 and its correlation with Google Business Profile modifications

Keeping abreast of legal shifts is essential for maintaining competitiveness in the hospitality sector. Enter Senate Bill 1490 in California, a recent legislative development that intersects with Google Business Profile adjustments, leaving a mark on businesses across the hospitality sector. As part of our focus on Food Delivery: Stay Ahead of Regulatory & Online Changes, read on to understand the implications of Senate Bill 1490 and its correlation with Google Business Profile modifications, for some insights and strategies for your business to successfully maneuver through these changes.

Understanding Senate Bill 1490 California

Senate Bill 1490, introduced in California, addresses regulations surrounding food delivery platforms and consumer protection. This legislation aims to bolster transparency and fairness in the food delivery ecosystem, particularly concerning third-party delivery fees and their repercussions on restaurants. 

Specifically, the Bill aims to expand the definition of these platforms to include beverage orders and the completion of deliveries, and mandates that these platforms provide mechanisms for food facilities to request the removal of their listings and choose services with clear fee disclosures. Additionally, it prohibits platforms from restricting food facilities’ rights to dispute transactions or seek external consultancy. The bill also ensures transparency in displaying customer charges and facility contact information.

As businesses in the hospitality sector grapple with this evolving landscape, comprehending the provisions of Senate Bill 1490 becomes imperative for compliance and informed decision-making.

Navigating Google Business Profile Changes

Simultaneously, Google has implemented changes to its Business Profile feature, influencing how restaurants interact with customers online. Businesses are adjusting as “Order with Google” is phased out, redirecting to preferred ordering platforms. This requires changes in digital marketing strategies and online presence management. While challenging, it presents opportunities to optimize Google Business Profiles. Businesses can thus increase their visibility to potential customers. Read more…

CrowdBoost Marketing Can Help

If you need the support of an experienced, reputable social media marketing agency who can help your hotel, restaurant or bar embrace social media, integrate it into your marketing and put you on the map locally or nationwide, contact our team at CrowdBoost Marketing today. To find out more, contact us at (805) 807-7666 or submit our online form.