Perth to host Subway Socceroos World Cup qualifiers
The Subway Socceroos are set to play against Palestine’s national men’s team this winter at Optus Stadium, in a blockbuster football match announced earlier this week. It will be the final Round Two fixture for the Subway Socceroos in their FIFA World Cup 2026 qualification journey, and will take place on 11 June. Palestine was announced as the Subway Socceroo’s opponent at the draw in July 2023 in Kuala Lumpur. Find out more, here.

Perth to host premium tourism conference  
Perth has been announced as host city for the Virtuoso Forum Australia & New Zealand from 25 to 26 February next year. WA was confirmed as the 2025 host at this year’s event in Bangkok, which took place earlier this week. The conference will provide a unique opportunity for Western Australian operators to actively promote their high-end, luxurious, and sustainable tourism experiences for visitors from the high-yield traveller market, by connecting directly with luxury travel advisors. Read more here.

Youth workforce campaign to promote tourism jobs 
Industry operators are encouraged to leverage a soon-to-be-launched paid media campaign targeting young West Australians to work in the industry. The content partnership will raise the profile of tourism and hospitality as a positive and long-term career choice, and is supported by the Commonwealth funded Choose Tourism Grant Program. The campaign will launch on Monday, 25 March and will be in market until late May 2024. Register and list job vacancies for free on westernaustralia.jobs to leverage the campaign.

Inspire our future industry leaders
Tourism WA is seeking industry operators open to receiving high school student work experience and work placement requests. Interested operators will be listed under the Schools Resources section on westernaustralia.jobs, which will note that all requests are subject to operator availability. If you are interested in sharing your tourism and hospitality knowledge with students who are passionate about working in the industry, complete this form and help profile the industry as a positive career choice with the next generation of the workforce. For any queries, contact workforce@westernaustralia.com.

The Dream State on sale with Flight Centre 
In partnership with Tourism WA, Flight Centre has launched a four-week tactical campaign to drive interstate visitors to WA. The campaign is running until 27 March and includes a range of deals throughout Western Australia for bucket-list holidays, to encourage visitors to travel far and wide and to increase their length of stay. The campaign is being promoted through Pinterest, YouTube, broadcast video on demand and paid social, as well as Flight Centre’s owned channels. Find out more here.  

Skyscanner launches WA adventure campaign 
Skyscanner has partnered with Tourism WA on a four-week campaign to drive interstate visitors to WA by showcasing a variety of exciting destinations on offer. The campaign will run until 12 April, engaging travellers with flight and hotel deals and aspirational articles. The campaign is being promoted through paid social and Skyscanner display, sponsored content, e-newsletter and content articles. Find out more here.

Tourism WA Europe attends travel trade show 
Last week, Tourism WA’s Continental Europe team joined WA tour operators at ITB, the world’s leading travel trade show, which takes place each year in Berlin. The event attracts 5,500 exhibitors from 170 countries and 100,000 participants. Tourism WA staff met with more than 100 trade partners and industry colleagues from Key Distribution Partners in Germany and Switzerland, as well as editors and freelance journalists from both countries, putting a spotlight on WA. Find out more.

WA pitched to media at IMM Germany Earlier this month, WA was showcased to German and Swiss media at International Media Marketplace (IMM) Germany, an event bringing together travel media and industry. The event provides a valuable opportunity to connect the travel industry with editors, journalists, broadcasters and influencers. Attending alongside Tourism Australia and other State Tourism Organisations, Tourism WA’s in-market team presented updates on WA and pitched stories to new and existing media contacts that expressed keen interest in Western Australia. Find out more. 

Rottnest Island visitor infrastructure upgrades 
Hundreds of thousands of visitors who travel to Rottnest Island each year will benefit from improved facilities at the island's West End, an area known for its picturesque walking trails. The upgrades form part of a $33.35 million package, jointly funded by the WA and Commonwealth Governments. Key features of the recent upgrades include visitor shade shelters, bathroom facilities and a bus hub, as well as interpretive Aboriginal artwork sharing stories about the cultural significance of the West End. Read more here. 

Webinars and workshops for tourism businesses 
Tourism Council WA regularly host webinars and workshops to help tourism businesses stay up to date with a range of topics relating to the tourism industry. Upcoming webinars include briefings on the latest market insights, updating business terms and conditions for 2024, aviation insights and tax updates. TCWA’s upcoming workshops in Kununurra, Perth, Albany and Busselton will share the latest information, research and trends relevant to tourism business operators. All TCWA members receive a 50 per cent discount on workshop registrations. Find out more here.