Perth warms up for a blockbuster sporting weekend
Sporting fever has taken over Perth ahead of the highly anticipated Wallabies vs Springboks clash at Optus Stadium on Saturday and the UFC 305: DU PLESSIS vs. ADESANYA showdown at RAC Arena on Sunday. Adding to the hype are halo events such as the Gold Blooded tour, which brought rugby to towns across WA in the lead-up to the event, and UFC’s open workout this evening at Crown Perth. Read more about the UFC here. 

Header and above image credit: Getty Images

PR Dream Team Workshop
Tourism WA’s global public relations team has come together for the first time since 2016 for a workshop in WA. Following the recent appointment of new PR representation in five priority markets, the induction workshop was held to increase collaboration across global media pitching activity and enhance PR managers' destination and product knowledge through firsthand experience. The PR managers were hosted in Perth and the Margaret River Region, meeting with industry, participating in key tourism experiences and exchanging insights with Tourism WA Perth-based staff. Read more about our international
markets here. 

Perth accolade generates national media coverage
Tourism WA has collaborated with Flight Centre Travel Group to further leverage its announcement of Perth as the world’s highest-rated city, by securing new media coverage in travel website Escape. Perth achieved the accolade in a recent Flight Centre global survey of 170,000 customers, who gave WA’s capital city a satisfaction rating of 96 per cent. The Escape article also highlighted other recent praise for Australia’s Western Gateway, including global liveability rankings, world’s most beautiful skylines from Architectural Digest and Kings Park taking the crown of TripAdvisor’s top attraction in Australia earlier this year. Escape has an online audience of 1.7 million monthly users. Read more here. 

Image credit: Aeroture

Interstate campaign live with Holidays of Australia
In partnership with Tourism WA, Holidays of Australia has launched a seven-week tactical campaign to drive interstate visitors to Western Australia. The campaign, running until Monday, 30 September, is promoting a range of state-wide packages including cruise, train and small group touring. The campaign is being promoted through press, YouTube, paid social and display banners, as well as Holidays of Australia’s owned channels including website, social and trade and consumer e-newsletters. Find out more here.

Businesses invited to join India Market Spotlight event
Tourism WA invites tourism businesses to join a Market Spotlight event on Tuesday, 27 August featuring representatives from Tourism WA’s team in India. The in-person event will provide an opportunity to hear updates from the in-market team on the latest insights from their region, upcoming activities, and opportunities to get involved in India-focused activity. Registrations close Tuesday, 20 August or businesses can request to receive the recording of the session, which will be distributed following the event.
Register here.

Unique Fremantle Ports development opportunity
Fremantle Ports is seeking proposals for the repurposing and leasing of two bays within the Fremantle Ports Workshops. Located next to the WA Maritime Museum and near a popular microbrewery, this heritage-listed site offers a unique development opportunity. The 1,125m² area features jarrah timbers, high open ceiling spaces and design details from the 1950s. The building is considered ideal for the development of creative, arts and cultural purposes, with complementary food and beverage considered. Read more here.

Image credit: Fremantle Ports

Applications now open for new wine tourism award
The WA Good Food Guide, in partnership with Tourism WA, is searching for Western Australia’s Best Tourism Experience in Wine. If you have a bookable tourism experience, such as special cellar door tastings, unique events, winery accommodation or hospitality, you are invited to apply for this new award category. Applications are now open and close on Friday, 23 August. The winner of this inaugural category will be announced at the WA Good Food Guide Wine Awards & Festival on Monday, 14 October 2024. Find out more and apply here.

East Coast trade support available
Businesses planning an east coast sales or product training visit or seeking to build interstate trade contacts are encouraged to contact Tourism WA’s East Coast Trade Manager. Christine Poole can assist with connections and arranging meetings with top travel agents and relevant key distribution partners, and the East Coast team also share the latest business news, events and updates in a destination training and regular trade e-newsletter, with submissions welcomed from WA businesses. For more information, email Christine.Poole@westernaustralia.com.