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12 November 2021

Western Australian Agrifood Export eNews

Agribusiness, commercial fishing and aquaculture news from the Department of Primary Industries and Regional Development (DPIRD).  If you have any questions or information to share, please email export@dpird.wa.gov.auSubscribe to Western Australian Agrifood Export eNews.

More Partnering for Customer Value case studies being rolled out

The Department of Primary Industries and Regional Development is releasing the final business case studies from the Partnering for Customer Value (P4CV) initiative. 

Over the following weeks, five more case studies will be rolled out with opportunities for feedback, so please watch out for these on the P4CV website.  

The P4CV initiative commissioned 11 case studies profiling 14 agribusinesses in the horticulture, livestock, dairy, grains, seafood and processed foods sectors, across small, medium and large enterprises that were from Australia, New Zealand, Europe and the United Kingdom.

From these case studies, a Patterns of Success report was developed identifying the five key business practices or ‘patterns of success’ common across the exporting businesses.  These patterns of success provide a roadmap for businesses looking to grow and succeed in competitive markets.  The case studies are focused on helping business to enhance their competitive positioning in international markets.  Source and Graphic:  DPIRD

Austrade: Table grapes to Japan and Korea update

Did you know that Japan is the fourth largest export destination for Australian table grapes by value, or that South Korea is a growth market with table grape exports increasing 192% between 2019 and 2020?

Join this webinar on 17 November 2021 at 12 noon AWST to hear more about the table grapes market in Japan and Korea with speakers from:

  • Helen Oh, Austrade's Trade Commissioner in Seoul.
  • Phillip Georgios, Austrade Senior Global Engagement Manager.
  • Murray Spence, Trade and Investment Commissioner, Tokyo.
  • Representatives from the Australian Department of Agriculture, Water and the Environment.

Register now for this free event.  Source and Graphic:  Austrade

Have your say on Australia-India trade agreement

The Department of Foreign Affairs and Trade (DFAT) is seeking submissions on the Australia-India Comprehensive Economic Cooperation Agreement (CECA) negotiations.

Recent years have seen remarkable growth in the trading relationship between India and Australia, fuelled by the many complementarities between the two economies. Two-way trade in goods and services has grown in value from $13.6 billion in 2007 to $24.3 billion in 2020.

DFAT welcomes submissions – from a short email through to a more comprehensive analytical paper – from interested individuals, businesses and other interested stakeholders on the potential opportunities and impacts of CECA.  Submissions can also address interests in a possible interim agreement which will pave the way for a full CECA. More...  Source:  DFAT  |  Image:  DFAT/ Dewang Gupta / Unsplash

Australian wines make their presence felt in India

Australian winemakers are growing their presence in India, where there is a growing market for higher-quality wines, according to Austrade.

South Australian Torbreck Vintners launched six wines in the mid-priced to premium range recently.  Yalumba, also from South Australia, launched new wines after securing a new importer with Austrade’s help.

The COVID-19 pandemic paused the growth in wine consumption in India, but the market is reopening, along with an appetite for new wine. This appetite includes new varieties beyond entry and mid-priced wines, and at the premium level.  More...  Source:  Austrade |  Photo:  Stefan Schauberger / Unsplash

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Japan market insights for food and beverage exporters

Japanese horticulture producers are being heavily impacted by COVID-19, Austrade reports in its latest North East Asia update for Australian exporters. Foreign technical trainees remain unable to enter Japan due to border restrictions, resulting in a major seasonal labour shortage and a reduction in production of 20%.

Austrade Japan has launched an online Australian Food and Beverage Showcase as a response to the ongoing pandemic. It will run until 31 December 2021. The virtual business-to-business platform features over 400 premium new-to-market products from 116 Australian exporters. Japanese customers will be invited to view the platform and request further information or meetings with companies of interest.

Competition in the frozen food sector is intensifying as a result of COVID-19, Austrade says. Increased consumption at home has led major supermarkets such as Aeon to refresh their offerings of processed foods, and expand their range of healthy products using fresh fish and meat. In 2020, household sales exceeded industrial sales for the first time.  More...  Source: Austrade  |  Photos:  Andreas Dress / Unsplash

E-commerce in Southeast Asia – five factors for Australian exporters to consider

The COVID-19 pandemic has pushed consumers into buying an ever widening range of products online.  The rise of e-commerce is creating major new export opportunities for Australian companies, Austrade says. This applies especially to the agribusiness, food and beverages, health and beauty, and education sectors.

Digital trends were under way before the pandemic. However, multiple factors are now encouraging e-commerce across member countries of the Association of Southeast Asian Nations (ASEAN). These factors include:

  • An aspirational youthful consumer base.
  • A growing middle class.
  • Improving digital infrastructure and logistics.
  • A rising numbers of internet users across the region.
  • The value of e-commerce gross merchandise across ASEAN countries is projected to reach $233 billion by 2025.

ASEAN isn’t a single e-commerce market. Different countries show different levels of digital and consumer development.  Demographics vary a lot, and so do consumer preferences.  More...  Source:  Austrade  |  Photo:  WA Agrifood Export eNews