West Test delivers record-breaking crowds and thousands of visitors
The opening test match of the Ashes Series took place from 21–22 November in front of record-breaking crowds at Perth Stadium. The West Test attracted a massive 100,000 fans and dominated broadcast and streaming platforms, with Day Two’s final session  broadcast audience peaking at 2.3 million viewers, outperforming all sessions of the 2021–22 Ashes Series. Tourism WA’s West Fest fan festival activation added to the vibrancy with a celebration of sport, culture, and community featuring fan zones, live music, gourmet food, and sponsor activations. Find out more here.

Perth to host two double-header matches for Rugby League World Cup 2026
Perth will host two massive double-header rugby league matches next year when Australia, New Zealand, and Papua New Guinea host the Rugby League World Cup. Held every four years, the Rugby League World Cup 2026 will feature 10 men's teams, eight women's teams, and eight wheelchair teams. Secured by Tourism WA, the event will take place over five weeks in October and November 2026, with Perth's double-header matches taking place at HBF Park across two weekends in Round One and Round Two. Find out more here.

Another successful year of Pair’d Margaret River Region wraps up
Pair’d Margaret River Region x Range Rover event wrapped up over the weekend bringing thousands of out of region visitors to the South West. The Tourism WA-owned festival took place from 20–23 November, showcasing the best of the region’s talent and produce. Building on the success of the inaugural 2024 event, which generated nearly $2.3 million in economic impact for the South West region, this year’s festival delivered over 30 unique events, brought to life by more than 50 local venues and operators in collaboration with a star-studded lineup of international talent. Find out more here.

HoopsFest Perth scores NBA legend "The Answer" Iverson
Australia’s largest basketball festival, HoopsFest, will welcome NBA All-Star and Hall of Famer, Allen “The Answer” Iverson to Perth this summer, bringing global prestige to the four-day basketball festival. Supported by Tourism WA and running from 15–18 January 2026, the event includes a full round of NBL and WNBL matches, a Fan Zone and the return of Sneakerland. The sporting spectacular is expected to attract thousands of out-of-state visitors to WA and provide a significant boost to the state’s tourism and hospitality industry, with last year’s inaugural event generating more than $6.1 million in economic impact for the state. Find out more here.

Western Australia Visitor Centre opens at new location to boost tourism
Tourism WA is celebrating the opening of the newly located Western Australia Visitor Centre in Perth, following a visit from Deputy Premier Hon. Rita Saffioti MLA and Tourism Minister Hon. Reece Whitby MLA. The Deputy Premier and Minister stopped in at the Perth Station location today, with the new centre offering easy public transport access and upgraded facilities to enhance the experience for travellers who want to book a dream experience. Aligning with the WA Government’s 10-year tourism strategy, the new Western Australia Visitor Centre is a central hub that embodies WA’s destination brand, honouring its unique culture and heritage, and encouraging visitors to stay longer and explore further. Find out more here.

The Dream Collective consumer campaign launches next week
The second consumer-facing campaign for Tourism WA’s Dream Collective will launch next week, targeting high-yield travellers in New South Wales, Victoria, and Queensland through paid social media. The campaign aims to enhance awareness and foster consideration of WA as a must-visit destination for unique experiences, and features operators from The Dream Collective, who champion excellence, sustainability and accessibility. Visitors will be directed to westernaustralia.com to explore participating operators, accommodations, experiences, and exclusive offers. Find out more here.

Perth to host Helloworld Travel Frontliners Forum 2026
​​​​​​​Western Australia has been confirmed as the host destination for the Helloworld Travel Frontliners Forum 2026, its annual event for travel advisors that focuses on education, networking, and destination experiences. Secured by Tourism WA, more than 500 delegates are expected to attend the event in November 2026, comprising of owner managers, travel consultants, senior managers and staff, and supplier partners. The Forum provides an opportunity to showcase WA to key decision makers from across the tourism industry with delegates to explore some of iconic highlights like the Margaret River Region, Esperance/Kepa Kurl, to Rottnest Islands/Wadjemup. Learn more here. 

Western Australia on show in Vietnam 
Tourism WA has participated in Tourism Australia Showcase events in Ho Chi Minh City and Hanoi to promote WA in the Vietnamese market. Vietnam is a key emerging market, with visitor numbers up 17 per cent year-on-year and with two direct flights currently operating between Perth and Ho Chi Minh City. The showcase was a valuable opportunity to share the latest WA destination updates, boost the state’s appeal among Vietnamese travel agents and connect with airlines and key distribution partners. It also marked the launch of Tourism Australia’s Aussie Specialist Program (ASP) in Vietnam, with more than 160 travel agents encouraged to register onsite. Learn more about the ASP here. 

Western Australia promoted to Japanese media in Tokyo
Tourism WA hosted an exclusive media event in Tokyo on Wednesday, 19 November, bringing together 11 key in-market media representatives to share the latest updates from across the Dream State. The event allowed Tourism WA to showcase new destination storylines for 2026 coverage as well as highlighting travel ideas and must visit spots across WA. With 33,000 visitors from Japan travelling to WA in the year ending June 2025 and All Nippon Airways upscaling to daily direct flights from Tokyo from 1 December, in-market media pitching is crucial to leverage the growing interest in WA among Japanese travellers. Find more about the Japan market here.

Major upgrades improve Albany's favourite tourism attractions
Albany/Kinjarling's favourite tourism attractions have received a major boost as part of a $11 million WA Government investment to enhance visitor infrastructure and safeguard the region's natural environment. Upgrades have been made at Little Beach in Two Peoples Bay Nature Reserve, renowned for its pristine white sand and crystal-clear waters, which recorded more than 80,000 visits in 2024-25, up 11 per cent from the previous year. The Gap in Torndirrup National Park, which also saw a 10 per cent rise in visitation with more than 660,000 visits in 2024-25, also recently received upgrades. Find out more here.

Latest Market Insights from the Travellers' Intention Survey Webinar
Sign up for Tourism Council WA’s upcoming webinar ‘Latest Market Insights’ on Thursday, 4 December to learn about findings from the Travellers' Intention Survey. Offering data-driven insights into where West Australians plan to travel over the next six months, the webinar will dive into travellers’ preferences for tourism experiences, attractions, and accommodation. These insights can help tourism operators and businesses align their product offerings and marketing with emerging trend and consumer demand. Register here.

Maximise email marketing promotion with free online training
Through Tourism Council WA’s Quality Tourism eLearning Hub—a member service which provides free, flexible, online learning for tourism businesses—members can now access a new Email Marketing course. This free, flexible online training provides practical guidance on using the Mailchimp email marketing platform to design and deliver effective email campaigns that engage customers and promote tourism business products. Find out more here.