Crown Princess arrives in Fremantle
Earlier this week, Tourism WA joined Minister for Tourism, the Hon. Reece Whitby MLA, to welcome Crown Princess to Fremantle Harbour. Carrying more than 3,000 passengers and 1,200 crew, the Princess Cruises ship is the largest vessel of the 2025–26 cruise season. It’s also the first large ship of a total of 26 cruise visits Fremantle will welcome this season, including 16 turnaround calls and 12 overnight stays. Last month, Princess Cruises also announced it will home port its Sapphire Princess cruise ship in Fremantle for the 2027–28 season, which is expected to generate $142 million in economic impact. Read more here. 

WWE Crown Jewel dazzles Perth
Perth once again was showcased on a global stage, with tens of thousands of fans enjoying the WWE weekend spectacle that took place from Friday, 10 October to Monday, 13 October. With three sold out shows drawing thousands of out-of-state visitors to WA, the trio of events are estimated to have injected millions of dollars into the local economy. Perth was full of energy and excitement with many interactive activations and events on offer, like the hugely popular WWE pop-up merchandise superstore and a one-kilometre light trail. WWE programming can also be seen in more than one billion households worldwide, with Crown Jewel: Perth broadcast live globally on Netflix and ESPN platforms in the US. Find out more here.

Perth to serve world-class tennis as United Cup returns
Perth will serve as centre court for global tennis when the world’s top-ranked players return to RAC Arena for the 2026 United Cup. Eighteen countries will compete in singles and mixed doubles in the highly competitive team tennis tournament across Perth and Sydney, with Perth hosting the prestigious opening tournament session. Sponsored by Tourism WA, the action begins on Friday, 2 January and returns for the quarterfinals on Wednesday, 7 January, with the matches expected to draw visitors from far and wide to WA. Find out more here. 

Busselton Festival of Triathlon reveals new race formats 
WA’s iconic Busselton Festival of Triathlon is set to mark its 25th anniversary in 2026 with a bold new format and a fresh lineup of events designed to attract thousands of athletes of all ages and abilities. Supported by Tourism WA, the 2026 Busselton Festival of Triathlon will take place from 1–3 May 2026 along the stunning Busselton Foreshore and through the scenic Ludlow Tuart Forest, offering participants a unique blend of coastal and forest landscapes. Find out more here. 

Deadline extended: Regional Tourism Organisation member survey
Tourism WA’s 2025 Regional Tourism Organisation (RTO) annual membership satisfaction survey is now open until Friday, 14 November 2025. We encourage all RTO members to complete the 10–15 minute anonymous survey, with each participant to go in the draw to win one of five $250 gift cards. RTO members should have received an email from Painted Dog Research to complete the survey, or members can use the survey link here.

Western Australia showcased to Luxperience in Sydney
Tourism WA attended Luxperience in Sydney last week, engaging in 56 appointments with key trade to promote Western Australia’s offerings to high-yield travellers. Taking place over three days, Luxperience connects luxury travel specialists with destinations and global luxury suppliers. Following the event, key trade representatives joined a WA famil in partnership with Pinnacle Travel Group. The group explored Perth, Rottnest Island/Wadjemup, Broome, and the Kimberley. Learn more about WA’s domestic market here.
 

WA operators featured in Connect to Country magazine
Tourism Australia’s Discover Aboriginal Experiences team has released the latest edition of their Connect to Country digital magazine, featuring several WA operators. This edition features three of WA’s Discover Aboriginal Experiences Aboriginal operators including—In Culture Tours, Southern Cross Cultural Tours at Lullumb, and Kimberley Cultural Adventures. The magazine, published by Tourism Australia, profiles Australian Aboriginal businesses and inspires connection to culture. Find out more about Aboriginal tourism in WA here. 

Registrations open for Dream Global Tourism Forum 
Tourism WA is inviting local tourism businesses to register for the Dream Global Tourism Forum to be held at the Perth Convention & Exhibition Centre on Friday, 7 November. The event gives operators the chance to hear from Tourism WA’s Country and Market Managers, who will share the latest insights and activities from the 12 international and domestic markets that Tourism WA is active in for 2025–26. The forum will conclude with a networking reception, giving operators an opportunity to connect with their peers. Register your attendance here.

2025 Perth Airport WA Tourism Awards Gala Dinner
Register now to attend the 2025 Perth Airport WA Tourism Awards Gala Dinner on Saturday, 8 November, held at Crown Perth. The event marks the 53rd year of the WA Tourism Awards and is a fantastic opportunity to connect and network with industry members, while celebrating the achievements of the past year. Find out more and register your attendance before the Wednesday, 29 October here.

New experience development case studies
Learn more about how Tourism WA is helping shape exciting new experiences, attractions, and accommodation in the state through our National Park Tourism Experiences Development (NPTED) program. A range of case studies are now live on our corporate website, including information on how Tourism WA supported WOW Wilderness Eco Adventures to develop WA’s first pack and bike rafting experiences, in the Walpole-Nornalup National Park. Learn more about the case and the other operators who’ve been supported by NPTED by accessing our corporate website here. 

Servicing the Chinese market—Albany workshops
Registrations are closing for Tourism Council WA’s Albany workshops on Tuesday, 4 November 2025. Ahead of Chinese New Year, these workshops will allow participants to sharpen their skills in servicing the Chinese market by gaining practical insights into Chinese culture and visitor expectations, learning how to use Chinese social media, and discovering the trade channels that matter most. TCWA members receive 50 per cent off registrations. Find out more or register here. 

Latest tourism business insights from the September quarter
Tourism Council WA CEO Evan Hall is hosting a webinar discussing the latest trends from the most recent tourism business activity survey. This webinar, held on Thursday, 23 October, will cover key topics for tourism businesses to plan their operations. Find out more and register here.