Triple world title boxing a sellout success
The highly anticipated triple world title boxing event headlined by George Kambosos Jr. (Australia) and new IBF Lightweight World Champion Vasiliy Lomachenko (Ukraine) was a sellout success, with RAC Arena reporting the largest sporting crowd in its history. Ahead of the main event, fans and media attended halo events across Perth, including an open training session, the all-important weigh in, pre-fight press conference and a meet and greet with Vasiliy Lomachenko. The Tourism WA-supported event showcased Perth on a global stage, with the live broadcast streamed to over 100 countries and territories, further elevating WA as a world-leading sports and events destination. Read more about WA’s major events, here. 

Headline and above image credit: Duncan Barnes

Perth to host AFC Women’s Asian Cup 2026 matches
Western Australia has been selected as one of three host states for the 2026 edition of the AFC Women’s Asian Cup. The international women’s football competition is hosted by the Asian Football Confederation (AFC) every four years and involves 12 national teams in three groups of four teams. The Women’s Asian Cup serves as the Asian qualifying tournament for the FIFA Women's World Cup held in the following year. The event is forecast to attract thousands of out-of-state visitors, generating millions in visitor spend and reaching a cumulative broadcast audience of over 100 million across the event. Read more here. 

WA promoted in Paris ahead of flight
Tourism WA’s France team recently met with 15 media and 70 trade partners in market to promote WA the Dream State. The team provided updates on the new Paris to Perth direct flight, destination news and highlights in WA. The events, organised by Tourism Australia, included a session led by TA Head of Indigenous Affairs, proud Noongar man Phil Lockyer, who discussed the importance and value of Aboriginal tourism. Ahead of the flight launch in July, Tourism WA is undertaking a series of training sessions around the country to excite and educate trade partners to increase Western Australia sales. Read more about WA's international markets here. 

Tourism WA represented at Helloworld conference
Tourism WA staff recently attended the annual Helloworld Owner and Managers Conference in Sydney, which this year followed the theme of ‘A World of Opportunity’. The invaluable experience comprised two days of networking with up to 280 owners and managers of leisure travel brands in attendance from across Australia and New Zealand. The event also featured an impressive line-up of keynote and motivational speakers, offering meaningful insights and inspiration. Learn more here. 

Qantas digital campaign showcasing WA
In partnership with Tourism WA, Qantas has launched a three-month campaign targeting Qantas active travel intenders. The campaign is now live and will run until Wednesday, 31 July across Qantas digital display banners. It features engaging imagery to encourage travellers to visit Western Australia and build preference for travelling with Qantas. Read more here. 

Regional Tourism Organisations are hiring
Destination Perth is hiring for a Destination Marketing Manager. The team is seeking an experienced marketing professional with multi-channel campaign management experience and strong digital marketing skills. Find out more information, including how to apply, here. Australia’s Golden Outback (AGO) is looking for a Goldfields Tourism Development Manager, to play an important role in the development of the region as a tourism destination for visitors from across Australia and key international markets. AGO is also looking for a Marketing Manager to develop, implement, manage and monitor AGO’s operational marketing plan for the region’s tourism destinations, attractions and experiences. Read more about the positions here and here. 

Trail tourism experience development workshops
Tourism businesses are invited to discover more about trail tourism and gain valuable insights from an analysis of product and experience gaps at two free workshops in June. The first will be delivered in Pemberton on Wednesday, 5 June tailored for the South West, and the second will be in Kalamunda on Friday, 7 June tailored for the Perth and Peel regions. The workshops are tailored to the needs of both existing and aspiring tourism operators looking to leverage Western Australia's exceptional trail network. Register for the Pemberton workshop here and the Kalamunda workshop here. 

Image credit: Jarrad Seng

Data analysis tool launched
Tourism Council WA has launched a new Tourism Pulse data dashboard to support tourism businesses with finding and analysing relevant data. The dashboard provides current insights and future outlooks on business activity, prices, demand, and investment as well as the most recent data on visitor arrivals, trends, and forecasts. Register here.  

Nominate for the WA Tourism Awards
Businesses are encouraged to send in nominations for the 2024 Perth Airport WA Tourism Awards, with nominations closing on Wednesday, 29 May. The awards recognise tourism businesses for their commitment to excellence, providing a platform to celebrate achievements and innovation, and an opportunity to raise the profile of operators among the industry and consumers. Read more here.  

Tour guide training workshop 
Tourism operators are encouraged to learn from the experts with Tourism Council WA’s one-day course which will teach the basic principles of guiding in a fun and supportive environment. Taking place on Tuesday, 28 May in Perth, the workshop will cover logistics of running a tour, developing and delivering a quality narrative and how to engage an audience with interactive activities, role plays and presentations. Read more here.